At this years edition of ITB, the Indian pavilion has won the 3rd Best Exhibitor in the Asia, Australia and Oceania category. The worlds leading travel show, ITB, takes place in Berlin each year. Spread over 1,60,000 sq ft, it is a one-stop shop for destinations, tour operators, booking systems, carriers, hotels and all other suppliers related to the travel industry. There are over 11,000 booths put up by exhibitors at the fair, and these are judged by future tourism managers from the prestigious Cologne Business School on criteria such as booth construction, information content, service quality, friendliness and special effects.

The Indian pavilion, inaugurated by the Minister of Tourism, Subodh Kant Sahay, also saw participation from senior officials from various states like Assam, Andhra Pradesh, Bihar, and Sikkim, to name a few. A mix of traditional and modern India, they key elements for the pavilion were derived from the countrys architecture. The main focus was creating a little ‘haat which had handicrafts such as pottery, paintings, and jewellery from across the country for display and sale. The winners were honoured in the presence of over 600 guests on the last day of the tourism show.