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China Southern Airlines' e-Travel: Tactics of Utilising International Social Media

China Southern Airlines' following on Facebook recently reached 1.8

million, which exceeded the Hong Kong-based Cathay Pacifi c Airways, and became the airline with the most followers in the Greater China region.

Text amp; Photos by Meng Yongning, Wu Shiying, Fang Chi Translation by Sonia Illustration by Pan Zi