11

April/2017

Hodon home textile held the thirteenth potential-tapping month summary commendation congress on April 11th. The March of this year is the thirteenth potentialtagging month since 2005. Hodon home textile carried out the activity from four aspects of TOC management， TCM management， performance management and collection of rational proposals， around the work plan of “independent innovation， independent brand and independent capital”， so the work has made a considerable success. Network marketing and chain corporation changed marketing strategy. For network marketing， WeChat marketing achieved a good performance， and for chain corporation， they minimized the marketing cost to open store， and adopted to pay rent for half a year or a in the early stage， which effectively alleviated the financial pressure.

15

April/2017

On April 15th， Zhou Jincai， president of Jacquard chamber of Commerce in Jiangsu Wujiang District， along with 50 industry representatives， visited Xucun town and exchanged ideas with local business owners. Meanwhile， they made a in-depth discussion and exchanged about the development trend ， production and weaving of jacquard， and joint cooperation to promote the coordinated development the industry of the both two places. At the meeting， Cao Yaoqiang， president of Haining Home Textile Industry Association and Xucun Chamber of Commerce， indicated that after 30 years of development， Haining home textile has formed a complete industrial chain covering production of raw material， weaving and finishing process. There is an advantage in production scale of jacquard in Wujiang district， and the establishment of industrial relations between two places will make a fast development of home textile for Xucun town.

16

April/2017

On the afternoon of April 16th， the Autumn & Winter new products release show has been successfully launched， which symbolized that the visual feast of M-JBABY would be opened in this spring. Its reported that the theme of this show mainly wants to express babys attitude of “playful & strong”， which can be love， persistence， creativity and incomparable strength. In order to meet the diverse needs of the baby and provide more professional and more sophisticated products， M-JBABY starts a journey to subdivide categories into three ones： BABYBLU， underwear and research institute of childrens core. On the spot， Ju Ping shared experience to raise baby， which recalled childhood memories of guests.

18

April/2017

The single and boring products have been long unable to meet the growing consumer demands for personalized customization of life， and the era of resource integration and cross-border became more and more common choice of brands. On April 18th， Beyong Home Textile and WENSLI held a ceremony of strategic cooperation. The post-80s generation and post-90s generation have been the largest consumer cluster in China， so it required that the products must catch their “pain points”， that is“innovation points” of enterprises. The healthy sleep industry in the future must be the field scrambled by many entrepreneurs. The cooperation between Beyond Home Textile and WENSLI could better solve the “pain points” of consumption.

19

April/2017

On April 19th， INVISTA， domestic well-known fiber and fabric production vendor， exhibited in Shenzhen Lingerie fair， and introduced innovative LYCRA？ lastingFIT bra flanking technology and concept of sport and leisure， to show its development in the cross-border of underwear and bra. In the fair， INVISTA， along with seven Chinas underwear brands， made a special show of LYCRA？， and presented a distinctive visual perception with the combination of technology and fashion. The main theme was “I AM EVERY WOMAN”， which was subdivided into four themes of “OPTIMIZED SELF， FLAWLESS ME， MOST FEMININE ME and THE REBEL IN ME”.

25

April/2017

The investment-inviting delegation of Xinjiang Changji textile and apparel industry held a seminar about textile and chemical fiber industry with local enterprises in Changle city， and listened to the views of enterprises and answered the questions on the spot. According to reports， it was a major policy decision to promote the development of Xinjiang textile and apparel industry and create jobs. Xinjiang government put forward that it would take ten years to realize the employment of one million people， and establish special funds for the industry development of 20 billion yuan. The enterprises of Changle city could enjoy many preferential policies， such as plant rent， taxes， freight， electricity and staff training， if they invest and build factories in Changji. According to estimation， enterprises can save about 10% of production costs and improve competitiveness.