Abstract: The researches of metaphors now are mainly at or above the lingual level of sentences. However, there are a few documents on the study of the metaphors of words, because many scholars do not believe that the metaphors can be created at the lexical level. HR management is branch of management field, and its vocabulary involves special situational contextual factors and strong functionality. From the perspective of functionalist skopos theory, this paper analyzes the metaphor phenomenon in HRM vocabulary, and detects that it includes simple word metaphor, compound word metaphor and derivative word metaphor. Based on the analysis of HRM word metaphor phenomenon, the integration model of metaphor culture oriented to functionalist skopos is set up. The metaphor research at the level of HRM words can help to intensify and consummate the translation research of HRM works.
Key words : metaphor, functionalist, translation strategies, HRM
Cognitivemetaphortheorybelievesthatmetaphorisacognitivephenomenon,animportantfeatureofhumanbeings’abstractivethinking,andthemetaphoricallanguageisderivativeandthespecificrepresentationofmetaphoricalthinking.AccordingtothecognitivelinguistLakoff,thehumanbeings’languagesasawholeareametaphoricalsignsystem,andthemetaphorsusedinlanguagesaresurfacephenomena,andwhatreallyfunctionsisthemetaphoricalconceptshiddeninsidepeople’sconceptualsystem.Hismetaphoricalconceptsystem,suchasthe“sourcedomain”,the“targetdomain”andthe“imaging”,havepavedoutanewpathforthestudyofmetaphorsfromtheperspectiveofcognition.Thesourcedomainnormallyistheknownorfamiliarobjects,thetargetdomainisstrangeorunfamiliarabstractobjects,andtheimagingoftheexperiencesofthesourcedomaintothetargetdomainwillachievetheaimtore-recognizethefeaturesofthetargetdomain.Withthecombinationofthecognitivemetaphoricaltheory,theauthorbelievesitisbettertocarryoutthetranslationstudyoftheEnglishphenomenafromtheperspectiveofGermanfunctionalisttheory,breaksthelimitationsoftheequivalencetheory,startwiththefidelity,thesuitabilityoftargetreaders’artisticconception,exploredeepermeaningsofthe“sourcedomain”,andrealizetheprocessfromunfamiliarityofthe“sourcedomain”totargetreaders’familiaritywiththe“targetdomain”.Thisprocessistheonefordemetaphorizing.Metaphorsaresemanticmedia,whichwillguidepeopletogainsemanticunderstandingsorhelppeopletogainnewknowledge,understandandexperiencenewthingsbasedontheconceptsthathavebeendevelopedandformedthroughtheaccumulationoftheirownexperiences.
“Theresearchesofmetaphorsnowaremainlyatorabovethelinguallevelofsentences.However,thereareafewdocumentsonthestudyofthemetaphorsofwords,becausemanyscholarsdonotbelievethatthemetaphorscanbecreatedatthelexicallevel”(CaiJigang,2008).Mr.CaiJigang,aprofessorofFudanUniversity,haspointedoutinhisarticle-ResearchontheComparisonofFormationandProportionofEnglishandChineseMetaphoricalWords“therearetwokindsofmetaphoricalwords:onecomesfromtheextendedsenses,whiletheothercomesfromnewformation.Therefore,asinglewordcanalsobemetaphorical.Onthebasisofexplainingthedefinitionandmechanismofmetaphoricalwords,thecomparisonofthe434EnglishandChinesewordsin12semanticscenarioshasprovedthat,(1)theproportionofEnglishmetaphoricalwordstothewholevocabularyishigherthanthoseinChinese;(2)thenumberofextendedfigurativemeaningsfromEnglishmetaphoricalwordsislargerthanthatfromChinesemetaphoricalwords;(3)theleveloftransparencyandmotivationinEnglishmetaphoricalwordsislowerthanthoseofChinese”(CaiJigang,2008).With“metaphorsofwords”asthekeysearchingwords,theauthorhassearchedtheCNKIfortheresearchdocumentsreleasedbetween2002to2016.Thesearchingresultisthatatotalnumberof79,738documentshasbeenfound,inwhichthereare92documentsaboutscienceandtechnology,13,157aboutcomputerandIT,648aboutteachingandeducation,andthereareasmallquantityofdocumentsformanagement.TheresultshowsthatonlyafewresearcheshavebeenconductedinHRMfield.Therefore,IwillfocusonthemetaphoricalfeaturesandtranslationstrategiesofHRMtermsinthispaper,andhopefullyitwillbehelpfulforthestudiesofotherscholars.
I. Metaphorical phenomena in HRM terms
1.1Metaphorofsinglemorphemewords
Singlemorphemewordsaretheonesthatconsistofsinglemorphemes.AccordingtoShuDingfeng(2000:110),therearethreekindsofmetaphoricalwords:extendedsenses,forexample:crane(鶴—起重機(jī));theconversionofwordproperty,forexample,wolf(狼—做出狼一樣的行為);compoundingwords,suchascobblestone(鵝卵石).Thestudyofthesinglemorphemewordsinthischapterstartsfromnouns,verbsandadjectives,whichfeaturesthemostnumberofmetaphoricalwords.
ThenumberofasingleEnglishmorphemewordthatcanhaveextendedmeaningsnotonlyrepresentsalargerproportion;moreover,thenumberoffigurativemeaningsfromawordisveryconsiderable.Forexample,theChinesecharacter“鼻”(nose),itonlyhasoneextendedmeaning:foundingorestablishing;butinEnglish,theword“nose\"canhasasmanyas12figurativemeanings:senseofsmell;characteristicsfragranceofwines;searchorinquire;theforwardendofanaircraft,arocket,orasubmarine;findoutbyorasifbysmell;touchwiththenose,;move,push,ormakewithorasifwiththenose;causesomethingtodriveslowly;defeatbyanarrowmargin;notice;informer(CaiJigang,2008).TakingtheGHCT2015astheexample,IwilldiscussthemetaphorofsinglemorphemewordsinHRMterms.
1aGlobalorganizationstodaymustnavigatea“newworldofwork”.(GHCT2015:2)
1b如今,工作的方式在世界各地的公司都與過去完全不同。
2aOuradviceissimple:Jumpintothefraywithenthusiasm.(GHCT2015:11)
2b我們的建議非常簡單:用積極的心態(tài)迎接挑戰(zhàn)。
3aThecompany’sCLO,F(xiàn)austoPalumbo,presentedaboldviewthatlearningcouldbeastrategicleverwithintheorganizationtochangethewayemployeesthinkandact.(GHCT2015:28)
Intheabovesentences,wecanfindthatthemetaphoricalwordsaredevelopedonthebasisofoldwordsandgivennewmeanings.Themetaphoricalmechanismistoseekthesimilarpointsbetweenthenewobjectstobeconceptualizedandtheoldmeaningsthathavebeenconceptualized,projectafamiliarconceptualdomaintoanotherunfamiliarconceptualdomain,orusetheexperienceofacognitivedomaintounderstandtheexperienceofanothercognitivedomain(Lakoff,1993:207),soastoformthenecessarynewmeanings.Kurz(1988:16)says“weoftenexpressorpresentnewthingswiththehelpofoldmeanings.Fromthispoint,ourlanguagesandtheextentofourunderstandingoftheselanguagesaremetaphorical”.Forexample,“分流”(waterdiversion),originallymeansthediversionoffloodtolowerthewaterlevelofthemainstream,anditfurtherextendstomeantheseparationofpedestriansystemfromvehiclesystemorcapitaldistribution.In1ato3asentences,navigate:駕駛、航行、航空(tocontrolthecourseofashiporanaircraft)—適應(yīng)(toadaptto);fray:爭吵(quarrel)—挑戰(zhàn)(challenge);gap:裂縫,缺口(acleftorbreach)—差距(difference);lever:杠桿(asimplemachineconsistingofarigidbarpivotedonafixedpointandusedtotransmitforce)--用來影響別人的事物(meansofaccomplishing;atool);Metaphoricalwordsareactuallythesemanticchangeprocess,atransferringprocessfromonesemanticdomaintoanothersemanticdomain,and“itisaprocessinwhichawordswitchingfromitsbasicmeaningstoanothernon-basicbutmuchvividerimages”(Kopperschmidt,ascitedbyFengXiaohu,2004:15).
1.2Metaphorofcompoundwords
Themetaphoricalmeaningofsinglemorphemewordsmainlycomesfromtheextendedsenseoftheoriginalmeaningofaword,whilethecompoundmetaphoricalwordscomefrom:i)theextendedsenseoftheoriginalmeaningofaword,forexample,biggame(largeanimalsorfishhunted—importantobjectives);ii)theformationofnewwords.Thefigurativemeaningiscreatedthroughthecombinationofmorphemes,sothebasicmeaningsofsuchcompoundwordsarefigurative,suchasbrainwash(洗腦),bighearted(慷慨的),andcouchpotato(終日懶散的人).
ThenumberofmetaphoricalcompoundwordsinEnglishisabsolutelysmallerthanthoseinChinese(becauseChinesewordsmostlycomefromcompounding),butfeaturesahigherproportion;themetaphoricalcompoundwordsinEnglisharebasicallymetaphors.Deignan(2001)gaveanexampleof127metaphoricalcompoundwords,inwhichtherewere121metaphors,accountfor95percent.Mostofthewordsarenouns.Theinternalstructureofthewordsisnotmerelythemeansandmethodsofwordformation,anditreflectsthethinkingpatternsmore.Chinesepeopleintendto“makethingscertainbycomparingtosomethingelse”,drawanalogyafterthethingsaremadecertain,andthennamethethingsafterotherthingswithsimilarappearancefromthenature.
1.3Metaphorofderivativewords
6aNewcognitivetechnologiesaredisplacingworkersandreengineeringwork…(GHCT2015:2)
6b新技術(shù)在替代某些員工的同時(shí)也改變了工作流程……
7aWhilechangingbehavioramongmanagersoftenprovesharderthansimplyuncoveringfacts,manycompaniesareusinganalyticstoidentifywaystoincreaseengagementorboostretention.(GHCT2015:73)
7b雖然高層管理者經(jīng)常變化的管理政策提高了通過數(shù)據(jù)分析得到提高員工敬業(yè)度的因子的難度,但是仍然有公司在提供這種分析服務(wù)。
Theunderliningwordsin6aisthezeroderivativeofnounandleadstofigurativemeaningsdifferentfromtheoriginalmeanings,butitisoflowmotivations.Accordingtotheword“Engineer”(Onewhoistrainedorprofessionallyengagedinabranchofengineering--toplan),thereengineeringinthesentenceistranslatedas“改變或改造”(tochangeortransform).In7a,theunderliningword“uncover”(揭露,toreveal)istranslatedas“得到”(toget).Afteraverbderivesanoriginalverb,itoftencomeswithametaphoricalmeaning.
Ⅱ. Strategies of E-C translation of metaphorical HRM terms
2.1Completelyequivalentmeaning-basedstrategiesofE-Ctranslation
Completeequivalenceistheidealformtotransferthemeaningsequivalently.IfEnglishandChinesehavethecompatiblemeaningsandmatchingforms,theirfunctionaleffectivenessandculturalcognitionwillbecompletelyequivalent,thatistosaythattheconformityofdecodingformsofthetwolingualinformation.Suchmetaphorswillbeprocessedwiththecompletelyequivalentmeaning-basedtranslationstrategies.
(1)Equivalentmeaning-basedmethods
Thereiscompleteequivalenceintheimagingofmeanings,culturalfactorsandotheraspectsinEnglishandChinesemetaphors,soitispossibletodirectlyfollowthecontentsandformsofsourcetexts.Forexample:Behaviorallyanchoredratingscale(行為錨定等級評價(jià)法),AmoebaManagement(變形蟲式管理),Benchmarkingmanagement(標(biāo)桿管理),Bottom-LineConcept(底線概念),CareerPlateau(職業(yè)高原);
(2)Transplantingmeaning-basedmethods
Ifawordisuniqueinthesourcetextbutdoesnotexistsinthetargetlanguage,andthevehicleofitsmetaphorisquitefamiliarwiththetargettextreadersandbearsgreatsimilaritytothetenor,suchmetaphorwillbeabletobetransplantedtotheTLthroughtheforeignizationmeaning-basedmethods.Forexample:cutoffscore(錄用分?jǐn)?shù)線),careeranchors(職業(yè)動(dòng)機(jī)),collectivebargaining(勞資談判);
2.2Partiallyequivalentmeaning-basedE-Ctranslationstrategies
Partiallyequivalentmeaning-basedmethodwillbeusedwhenthemetaphoricalimagesofsomeHRMtermsdonotcompletelyconformtoChinesethinkingandpresentation.
(1)Partialreplacementmeaning-basedmethod
SomeimagesonlycertaindegreeofequivalenceinEnglishandChineselanguagesandcultures.Itwillleadtothedistortionofthoughtsiftheliteraltranslatingmethodisreluctantlyused.DuringthetranslationofsuchmetaphoricalwordsfromEnglishintoChinese,itisnecessarytoretainpartsofSLimagesandforotherparts,replacethemwithappropriateTLimagessoastoachievethesimilarityinbothformsandspiritsandenhancetheperception.Forexample:cultureshock(文化沖突),scatterplot(散點(diǎn)分析);
(2)Partialexplanationmeaning-basedmethods
SomenewmetaphoricalmeaningscannotfindaccurateandsimpleequivalenceinChinese,sodirecttransplantationwillleadtothedifficultyinreaders’understanding.Tosolvethisproblem,itisnecessarytointroducethemetaphoricalconceptsandrepresentationsintotheTLthroughmetaphoricalmeaning;inthemeantime,toconductnecessaryexplanationstotheconceptualdomainscontainedintheSL.Forexample:Definedcontribution(固定繳款),Employeeorientation(雇員上崗引導(dǎo)),Orientation(導(dǎo)向培訓(xùn)),DecisionTreeInduction(決策樹分類算法).
2.3Analogymeaning-basedE-Ctranslationstrategies
Analogyisthecomplexextendedmetaphor.Ittakesparallelcomparisonofdifferentobjectswithmultiplesimilarpointsandsameargumentations.Thequestionswillbeexplainedintheprocessofmutualreferenceandanalogy(ZhangXiaobo,2007:43).
(1)Similaranalogymeaning-basedmethod
Duringtheprocessoftranslation,atranslatorconductssemanticassociationtowardthesimilaritythatiscommonamongdifferentobjectswithcognitiveexperience,carriesoutanalogyandreasoningoftenorsandvehicles,andthenproducesaseriesofnewterminologythatissimilartotheTLmetaphors.SuchChineseterminologyisaccurate,simpleandcaneffectivelytransfermessages.Forexample:
Corevalue(核心價(jià)值觀),coreworker(核心員工),coreworkforce(核心工作團(tuán)隊(duì));
Linestructure(直線結(jié)構(gòu)),LineManager(直線經(jīng)理),Line-staffRelationship(直線參謀關(guān)系);
(2)Opposite-meaninganalogymeaning-basedmethods
Basedontheoppositefocusesbetweentenorsandvehicles,atranslatorcreatesnewwordsofoppositemeaningsbyusingitemsoforiginalwordssoastohighlighttherepresentationeffectsoftheoriginalwiththeopposite.Forexample:
Overproduction(生產(chǎn)過剩),underproduction(生產(chǎn)不足);
Bottomline(底線),topline(上線);
(3)Functionalanalogymeaning-basedmethod
Duringtheprocessoftranslation,atranslatorimagesthefamiliartothenewobjectsbyexploringthefunctionalsimilaritybetweentenorsandvehiclessoastocreatenewterminologythatiseasytounderstandandaccept.Forexample:
Open-door(敞開門戶),Glassceiling(無形限制),Job-Family(工作群).
IV.Conclusion
Inconclusion,translationdoesnotonlymeanthetranslationofwords,sentencesortexts,butalsomeanguidingthecooperationinimages,spanningculturalbarriersandpromotingfunctionalcommunication.Translationbehaviorsattachgreatimportancetoprovidingtherecipientswithafunctionalcommunicativetext,namely,atextoftargetlanguagewhichreachesfunctionalcompatibilitywiththecultureoftargetlanguageintermsofformandstyle.Therefore,weshouldanalyzethemetaphorofHRMwordsfromthefunctionperspective.ThepaperisaimedtostudyChinesetranslationinthemanagementfieldatadeeperlevel,hopingtoprovidemorevaluableadviceforHRMtranslationresearch.
Bibliography:
[1]Lakoff,G.Thecontemporarytheoryofmetaphor[A].InA.Ortony(ed.)MetaphorandThought[C].Cambridge:CUP.202-251,1993.
[2]Moorc,F(xiàn).Ontakingmetaphorsliterally[A].InD.Miall(ed.)Metaphors:ProblemsandPerspectives[C].Brighton:HarvesterPress,1-13.
[3]Blom,J-PandGumperz,JJ.Socialmeaninginlinguisticstructures:code-swichinginNorway[A].InGumperzandHymes,1972.
[4]陳小慰.簡評“譯文功能理論”.上??萍挤g,1995,(4):23-24.
[5]張美芳.功能加忠誠——介評克里斯汀諾德的功能翻譯理論,外國語,2005,(1):60-65.
作者簡介:
秦臻,對外經(jīng)濟(jì)貿(mào)易大學(xué),金肯職業(yè)技術(shù)學(xué)院。