By Dong Zheng

From April 18 to 20， the 6th Shishi Electronic Commerce Conference was launched at Shishi Clothing City Exhibition Art Center. The conference was sponsored by the Peoples Government of Shishi City and organized by Shishi Electronic Commerce Association， International Network Wholesale Center of YOUNG ENTREPRENEURS VILLAGE， HaiXi （ShiShi） Electronic Commerce Park and other units. Themed on“Innovative Sharing， Smart Retail”， the conference invited more than 500 E-commerce experts， business leaders and service provider representatives and other industry elites from all over the country to focus on the transformation of “quality” and “intelligent” manufacturing， pay close attention to innovation and sharing， share successful new retail experience for Ecommerce enterprises， explore the new pattern of development of county E-commerce， and look forward to the new trend of E-commerce marketing in 2018.

In view of the difficulties in the development of county E-commerce， Xia Guozhen， an expert at Taobao University， described Alibabas current exploration of the development of county E-commerce and prediction of its future direction. In the special session of “New Retail”， Xiao Lihua， Vice President of Alibaba， emphatically elaborated the new retail layout of Alibaba Group in 2018 as well as its future development trend. Ge Xing， General Manager of E-commerce of Toread Holding Group， Liu Wei， Cofounder of Tomson Jason， Hu Jun， General Manager of E-commerce of Saint Angelo Group and other front-line E-commerce leaders also shared the successful new retail experience for E-commerce enterprises， and look into the new trend of E-commerce marketing in 2018.

At the same time， as one of the supporting activities of Shishi Electronic Commerce Conference， 2018 E-commerce Ecology Summit of YOUNG ENTREPRENEURS VILLAGE was held. In addition， on April 19th and 20th， relevant experts and E-commerce masters of Golden Awards New Retail Forum， Tmall Costume， Pinduoduo Costume Investment Fair shared and explained the entry rules of various platforms on site， which contributes all enterprises to develop E-commerce.

This conference has built an E-commerce experience hall covering an area of 1，350 square meters in Shishi International Textile City， so that all participants can experience， interact， try on the exhibits and feel new ways of intelligent life.

The goods exhibited in the exhibition halls this time all come from local E-commerce brands of Shishi City. Meanwhile， the exhibition halls also designed different topics merchants with different positioning.

It is learned that in 2017， there were more than 1000 new entity enterprises and up to 50，000 online stores engaged in E-commerce in Shishi City. In 2017， the annual trading volume of Shishi E-commerce was 60 billion yuan， and the turnover of “Double 11”online retail sales ranked the fifth in the countrys county-level top 100 ranking list. With the opportunity of “Internet+” provincial pilot， in 2018， Shishi City will promote various links such as the development， design， manufacturing， marketing and service of textile and garment to comprehensively connect with the Internet， establish the whole industrial chain of crossborder electronic commerce with deep integration of upstream and downstream supply chains， and encourage the vertical E-commerce platform to become bigger and stronger.

According to the introduction of relevant personnel of the sponsor， the rapid development of Shishi Ecommerce has attracted more and more attention， and as Fujians comprehensive reform pilot area， Chinas important textile city and Asias largest garment city， Shishi enjoys exceptional advantages in the aspect of “Made in China”， hopes to join hands with China Marine Economy Expo to “build the future with intelligence and quality” and help promote the quality revolution of “Made in China”.