孫佳慧

Peppa， the rambunctious star of the BBC childrens cartoon Peppa Pig， has become one of Chinas most beloved animated icons since first appearing on China Central Television in 2015. But recently， Peppas star has risen far beyond her juvenile fan base—and may even be in danger of flaming out， so pervasive is her apparent influence on the kids （well， millennials）.

The two-line rhyme—小豬佩奇身上紋，掌聲送給社會人 （Xi2ozh$ P-iq！ sh8nshang w9n， zh2ngsh8ng s7ngg0i sh-hu#r9n. “Tattoo on Peppa， shout out to fellas”） has become a rallying cry for the disaffected or downright disobedient. Yes， the pig with the hair-dryer snout has somehow emerged as an icon of rebellion. Get yourself some Peppa wear， and you， too， can become a gangster of sorts， or in Chinese， 社會人 （sh-hu#r9n， “society person”）.

Though this expression has been popular online for a while， few seem to know its exact origin. The most accepted origin is video platform Kuaishou， where many live streamers try to attract viewers by appropriating Triad-style tattoos and vulgar accessories. One Kuaishou user decided to mock his peers by drawing a large image of Peppa on his back， and yelling gangsta-rap slogans at the camera； the contrast between the wholesome porcine and the mans macho posturing was enough to make the clip go viral. Overnight， young people began to wear Peppa watches， carry Peppa backpacks， purchase Peppa stick-on tattoos， and proclaim themselves shehuiren.

Technically， a shehuiren doesnt always mean a gangster， which is better translated as a member of 黑社會 （h8ish-hu#， literally “black society”）， the actual word for organized crime. While shehuiren can sometimes be a byword for heishehui， it more broadly refers to a person who has a wide range of resources， far-reaching power， and rich experience in society. For example， you may hear someone compliment an old friend made good with the words：

Bro， after all these years， you have become a shehuiren！

G8menr， zh-me du4 ni1n m9i ji3n， n@ y@j～ng ch9ng le sh-hu#r9n le！

哥們兒，這么多年沒見，你已經(jīng)成了社會人了！

Another relevant term is 社會大哥 （sh-hu# d3g8）， literally “society big brother.” As many Hong Kong gangster movies show， a chieftain of the underworld is often called “big brother” by his followers. But now， as internet slang， the term is used in a tongue-in-cheek fashion to describe someone who talks， behaves， or even dresses in a gaudy gangster-like style—for example， wearing a chunky gold chain around the neck and a vulgar luxury belt.

Last year， the term further developed into a doggerel， often involving a persons name. For example， if you want to introduce a shehui dage surnamed Li， you can say：

My society bro Li is short-spoken and has a heart of stone.

Sh-hu# w6 L@ g8， r9n h0n hu3 b& du4.

社會我李哥，人狠話不多。

In most cases， the term is no longer really gangster-related， but instead serves as a humorous compliment. At the time of writing， for example， NBA star LeBron James just killed an important playoff game between Cleveland Cavaliers and Toronto Raptors with an off-balance floater at the buzzer， which made many Chinese fans exclaim：

My society bro James is short-spoken and has a heart of stone.

Sh-hu# w6 Zh`n g8， r9n h0n hu3 b& du4.

社會我詹哥，人狠話不多。

The word 社會 can also be used as an adjective， usually in a sarcastic manner：

A： I never wait in line before I get on the bus.

W6 ch9ng g4ngji`och8 c5ng b& p1idu#.

我乘公交車從不排隊。

B： Wow， that is so shehui of you. Please forgive my lack of respect.

Sh-hu# sh-hu#， sh～j#ng sh～j#ng.

社會社會，失敬失敬。