by Li Zhuoxi

Online insurance refers to web-based insurance services ranging from payment and verification to claims settlement. Unlike traditional insurance， most online insurance providers offer scenario-based， fragmented mobile insurance services with a high frequency of occurrence， such as return-freight insurance， delivery delay insurance， personal fund security insurance and mobile phone screen insurance. These products feature simple insurance clauses and offer customized service， low prices， convenient transactions and direct online claims settlement. Online insurance is significant for the establishment of a sound social security system.

Young people have become the primary buyers of online insurance. The young generation likes simple， convenient and interesting insurance products and seeks an uninterrupted shopping experience. According to a recent report， 80 percent of online insurance applicants were born in the 1980s and 1990s， and 36.4 percent were under 24 years old. Young consumers are expected to become the main driving force in the development of online insurance.