新年伊始，突如其來(lái)的新冠疫情迫使各類大型活動(dòng)全部取消，不僅中國(guó)會(huì)展業(yè)幾近癱瘓，而且迅速蔓延至全球各個(gè)大洲，全球會(huì)展產(chǎn)業(yè)哀鴻遍野。那么，疫情中全球會(huì)展業(yè)脈搏如何？各國(guó)行業(yè)人士如何看待疫情帶來(lái)的影響？有關(guān)當(dāng)局針對(duì)會(huì)展業(yè)出臺(tái)了哪些管理和支持措施？業(yè)界如何更好地迎戰(zhàn)未來(lái)？本期專題邀請(qǐng)到來(lái)自四位來(lái)自德國(guó)、澳大利亞和馬來(lái)西亞的資深會(huì)展機(jī)構(gòu)與企業(yè)代表，圍繞上述話題，帶來(lái)國(guó)際一線的行業(yè)聲音。他們普遍認(rèn)為，雖然目前行業(yè)基本屬于停滯狀態(tài)，但疫情一旦解除，以面對(duì)面交流為主要特征的會(huì)展平臺(tái)，又將綻放獨(dú)有的價(jià)值。

Perseverance and Prospects： Global Convention and Exhibition Industry under the Epidemic Crisis

□Reporter/ Celion Su

At the beginning of the new year， the sudden hit of the COVID-19 pandemic has forced all kinds of large-scale events to be cancelled， which not only first paralyzed the Chinese convention and exhibition industry， but has also quickly spread to all continents around the world， and the global MICE industry was heavily attacked. Thus， what is the pulse of the global convention and exhibition industry in the epidemic？ How do industry professionals from various countries view the impact of the epidemic？ What management and support measures have the relevant authorities introduced for the convention and exhibition industry？ What long-term effects will the epidemic have on the industry？ How can the industry better prepare for the future？ Around these topics， four experienced conference and exhibition representatives from Germany， Australia， and Malaysia have been invited to bring the voice of the international front-line MICE industry. They generally believe that although the industry is currently in a stagnant state， but once the epidemic situation is lifted， the convention and exhibition platforms featuring face-toface communication will display its unique value.