許俊豪

“改革開放后，中國在世界500強(qiáng)企業(yè)的占比逐年上升，到了2019年達(dá)到129家，其中新上榜的中國公司有13家，超過一半。對(duì)于中國來說，這里面有兩個(gè)問題，一個(gè)問題是大，而不是強(qiáng);另一個(gè)問題是頂尖的制造業(yè)和高技術(shù)企業(yè)占比很少?！敝袊Q(mào)促會(huì)機(jī)械行業(yè)分會(huì)會(huì)長孫喜田在2020年9月的一場(chǎng)論壇中提出，中國提出的經(jīng)濟(jì)轉(zhuǎn)型升級(jí)戰(zhàn)略，特別是制造業(yè)的轉(zhuǎn)型升級(jí)，不僅是中國自身的需要，更是人類命運(yùn)共同體的需要。

轉(zhuǎn)型升級(jí)，是對(duì)中國各地所出的“考題”。對(duì)廣西柳州市這樣的傳統(tǒng)工業(yè)城市來說，這道題“分值”更大，為經(jīng)濟(jì)發(fā)展帶來的增效更強(qiáng)。而機(jī)制化舉辦的中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇系列活動(dòng)，正是柳州市以工業(yè)設(shè)計(jì)為突破口，努力應(yīng)對(duì)這道題的答案之一。

中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇開局響亮

2018年，第一屆中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新國際論壇舉辦，開啟了廣西柳州市決心從制造邁向智造、為城市發(fā)展注入新動(dòng)能的新征程，同時(shí)也標(biāo)志著柳州市積極融入廣西的開放發(fā)展格局，面向東盟擴(kuò)大“一帶一路”合作。

那一年，首次舉辦的中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇就吸引了來自日本的建筑與工業(yè)設(shè)計(jì)師黑川雅之，英特爾創(chuàng)意總監(jiān)、前蘋果產(chǎn)品工程師Kapil Kane，著名建筑設(shè)計(jì)師David Picazo，洛可可創(chuàng)新設(shè)計(jì)集團(tuán)董事長賈偉等國內(nèi)外設(shè)計(jì)專家，共同探討了以創(chuàng)新設(shè)計(jì)為企業(yè)賦能，為工業(yè)升級(jí)注入“智造”基因，煥發(fā)傳統(tǒng)工業(yè)城市新活力等話題。

此外，時(shí)任印尼創(chuàng)意經(jīng)濟(jì)產(chǎn)業(yè)局國際市場(chǎng)銷售部部長博尼·布吉安多、時(shí)任泰王國財(cái)政部副部長娜麗蒙·平育辛瓦等東盟國家政府領(lǐng)導(dǎo)也親臨論壇，分享了東盟國家對(duì)經(jīng)濟(jì)創(chuàng)新的重視和需求，以及對(duì)與中國設(shè)計(jì)力量合作的期盼。在這屆論壇上，中國與東盟代表簽署了《“一帶一路”工業(yè)設(shè)計(jì)與創(chuàng)新發(fā)展聯(lián)合備忘錄》，達(dá)成了建立“中國—東盟城市可持續(xù)設(shè)計(jì)協(xié)作平臺(tái)”的合作共識(shí)。

基于中國—東盟的雙邊需求，中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇影響力逐漸擴(kuò)大。2019年舉辦的第二屆論壇上，更多來自中國和東盟國家的政商界嘉賓出席，圍繞工業(yè)設(shè)計(jì)與創(chuàng)新探討中國—東盟合作的新機(jī)遇。

泰國科技部國家創(chuàng)新局局長班叻·猜拉達(dá)納博士說：“創(chuàng)新的本質(zhì)是復(fù)雜多樣的。我認(rèn)為，一個(gè)國家不能獨(dú)自主導(dǎo)創(chuàng)新生態(tài)系統(tǒng)的演變。正因?yàn)槿绱?，雙邊或多邊伙伴關(guān)系平臺(tái)的興起，有助于培育和加速創(chuàng)新合作。”

新加坡前政務(wù)部長曾士生也表示，新加坡愿意與東盟其他國家合作，孵化與投入研發(fā)與創(chuàng)新項(xiàng)目，開拓市場(chǎng)，達(dá)到互惠互利;新加坡也愿意作為中介，促進(jìn)中國與東盟國家與企業(yè)間研發(fā)與創(chuàng)新方面的合作。

在強(qiáng)烈的合作共識(shí)之下，第二屆論壇也產(chǎn)生了務(wù)實(shí)合作成果。LKK洛可可創(chuàng)新設(shè)計(jì)集團(tuán)與泰國皇家園林房地產(chǎn)公司、泰國國立法政大學(xué)等東盟企業(yè)和院校簽訂合作協(xié)議，以借助中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇，在廣西設(shè)立合作機(jī)構(gòu)、定期開展創(chuàng)新設(shè)計(jì)交流活動(dòng)、推動(dòng)中國企業(yè)落地東盟等，為中國與東盟工業(yè)設(shè)計(jì)與創(chuàng)新合作添磚加瓦。

第三屆論壇再續(xù)精彩和升級(jí)

2020年無疑是特殊的一年。持續(xù)至今的新冠肺炎疫情，影響了全球經(jīng)貿(mào)形勢(shì)。東盟與中國的貿(mào)易逆勢(shì)上揚(yáng)，并成為中國的第一大貿(mào)易伙伴。不少專家認(rèn)為，在未來，中國—東盟合作的潛力和活力還將繼續(xù)釋放和顯現(xiàn)出來，深化各領(lǐng)域合作仍然是中國與東盟雙方應(yīng)對(duì)多種挑戰(zhàn)、促進(jìn)經(jīng)濟(jì)社會(huì)發(fā)展的共同需求。

在此背景下，第三屆中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇將于11月18日舉辦。本屆論壇以“智繪工業(yè)藍(lán)景，振興現(xiàn)代制造”為主題，邀請(qǐng)中國—東盟中心以及馬來西亞、泰國、新加坡等東盟國家嘉賓，通過線上線下結(jié)合的方式，進(jìn)行主旨演講和交流研討，為柳州發(fā)展現(xiàn)代“智造”以及中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新建言獻(xiàn)策。

不同于往屆的是，第三屆論壇在多個(gè)方面尋求突破和擴(kuò)大影響力。

今年在論壇的框架下，柳州市還舉辦第一屆“金紫荊杯”中國—東盟工業(yè)設(shè)計(jì)大賽。這一大賽以“設(shè)計(jì)賦能·智創(chuàng)出行新模式”為主題，邀請(qǐng)中國—東盟區(qū)域內(nèi)的設(shè)計(jì)企業(yè)、機(jī)構(gòu)、院校、個(gè)人等進(jìn)行切磋交流，積極營造關(guān)注工業(yè)設(shè)計(jì)產(chǎn)業(yè)發(fā)展的社會(huì)氛圍，吸納工業(yè)設(shè)計(jì)人才。在論壇開幕當(dāng)天，將舉辦大賽頒獎(jiǎng)活動(dòng)。

尤值一提的是，上汽通用五菱、東風(fēng)柳汽、廣西滬桂集團(tuán)有限責(zé)任公司三家柳州市本地企業(yè)還結(jié)合自身需求，為大賽出具了企業(yè)命題，既增加了論壇系列活動(dòng)對(duì)中國和東盟設(shè)計(jì)界的吸引力，也切實(shí)做到了為產(chǎn)業(yè)和企業(yè)發(fā)展“賦能”。

目前，中國工業(yè)設(shè)計(jì)協(xié)會(huì)和深圳市工業(yè)設(shè)計(jì)行業(yè)協(xié)會(huì)已受邀成為本屆論壇的支持單位和協(xié)辦單位。此外，新加坡國立大學(xué)、清華大學(xué)美術(shù)學(xué)院、湖南大學(xué)、河南科技大學(xué)等院校也都有望參與論壇。論壇主辦方表示，將努力把論壇系列活動(dòng)辦成推動(dòng)產(chǎn)、學(xué)、研、用相結(jié)合的國際化平臺(tái)。

盡管受到了疫情的影響，但基于中國—東盟合作的強(qiáng)勁動(dòng)力，以及柳州市推動(dòng)工業(yè)設(shè)計(jì)產(chǎn)業(yè)發(fā)展的決心，可以預(yù)見的是，第三屆中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇無論是內(nèi)容，還是吸引的人才資源、關(guān)注度等，亦或是論壇的預(yù)期成效，都將在前兩屆論壇的基礎(chǔ)上更上一層樓。再續(xù)精彩的第三屆中國—東盟工業(yè)設(shè)計(jì)與創(chuàng)新論壇，值得期待！

“After the reform and opening-up， the proportion of Chinese companies in the worlds top 500 companies has increased year by year， reaching 129 in 2019， of which 13 were newly listed Chinese companies. However， there are two major problems. One is that Chinese companies have weak competitiveness although they occupy a large scale of the total， the other is that top manufacturing and high-tech companies only account for a small proportion，” said Sun Xitian， Chairman of China Council for the Promotion of International Trade Machinery Sub-Council， in a forum in September 2020. The economic transformation and upgrading strategy proposed by China， especially in the manufacturing industry，? is not only the needs of China， but also the needs of the community with a shared future for mankind.

Transformation and upgrading are challenges for all parts of China. And there are high hopes for the traditional industrial city Liuzhou， Guangxi. Therefore， holding the institutionalized China-ASEAN Industrial Design & Innovation Forum （CAIDIF） and series activities， and taking industrial design as a breakthrough are exactly the answers for Liuzhou.

CAIDIF made its debut with brilliant results

The 1st CAIDIF was held in 2018， embarking on a new journey of Liuzhous determination to move from traditional manufacturing to smart manufacturing and inject new momentum into urban development. It also marks a new phase that Liuzhou actively integrates into Guangxis opening-up development pattern， expanding the Belt and Road cooperation towards ASEAN.

In that year， the 1st CAIDIF attracted many domestic and foreign design experts， including Japanese architectural and industrial designer Masayuki Kurokawa， Intels creative director and former Apple product engineer Kapil Kane， famous architect David Picazo， and President of LKK Innovation Design Group Jia Wei. They jointly discussed several topics on empowering enterprises with innovative design， injecting “smart manufacturing” genes into industrial upgrading， and revitalizing traditional industrial cities.

In addition， Mr. Boni Pudjianto， then Director of International Marketing of Indonesia Agency Creative Economy， and Prof. Dr. Narumon Saardchom， then Assistant Minister of Finance of the Kingdom of Thailand and other government leaders of ASEAN countries also attended the forum. They shared the ASEAN countries demand and emphasis on economic innovation， as well as their expectations for cooperation with Chinese design forces. At this forum， representatives of China and ASEAN also signed Joint Memorandum on the Belt and Road Industrial Design and Innovation Development， and reached a cooperation consensus on the establishment of the “China-ASEAN Urban Sustainable Design Collaboration Platform”.

Based on China-ASEAN bilateral needs， the influence of CAIDIF has gradually expanded. At the 2nd forum held in 2019， more political and business guests from China and ASEAN countries attended the forum and discussed new opportunities for China-ASEAN cooperation around industrial design and innovation.

Dr. Pun-Arj Chairatana， Director of the National Innovation Agency of the Ministry of Science and Technology of Thailand， said， “The nature of innovation is complex and diverse. I believe that a country cannot alone dominate the evolution of the innovation ecosystem. Because of this， the rise of bilateral or multilateral partnership platforms can help foster and accelerate innovation cooperation.”

The Former Chief Minister of Singapore Chan Soo Sen also stated that Singapore is willing to cooperate with ASEAN to incubate and invest in R&D and innovation projects， and expand the market to achieve mutual benefit.Singapore is also willing to act as an intermediary to promote cooperation in R&D and innovation between China and ASEAN countries and their enterprises.

Under the strong cooperation consensus， the 2nd forum also produced practical cooperation results. LKK Innovation Design Group has signed cooperation agreements with the Emperor House Co.， Ltd? of Thailand， Thammasat University and other ASEAN enterprises and colleges. At the same time， with the help of China ASEAN Industrial Design & Innovation Forum， LKK has established cooperation institutions in Guangxi to regularly carry out exchange activities of innovative design and promote Chinese enterprises to settle in ASEAN， which contributed to the cooperation between China and ASEAN in industrial design and innovation.

The 3rd Forum will continue to be brilliant and upgraded

2020 is undoubtedly a special year. The ongoing COVID-19 epidemic has changed the global economic and trade landscape. When the economic and trade cooperation between Europe， the United States and other countries with China was weakened by negative factors， the trade between ASEAN and China rose against the trend and ASEAN became Chinas largest trading partner. Many experts believe that in the future， the potential and vitality of China-ASEAN cooperation will continue to be released and revealed and deepening cooperation in various fields is still the common demand of China and ASEAN in coping with all kinds of challenges and promoting economic and social development.

In this context， the 3rd CAIDIF will be held on November 18， 2020. This forum， themed with “Draw an Intelligent Industrial Blueprint， Revitalize Modern Manufacturing Industry”， will continue to invite guests from China-ASEAN Center and ASEAN countries such as Malaysia， Thailand， Singapore， etc. to conduct keynote speeches and exchange through online and offline and provide suggestions for the development of modern Smart Manufacturing in Liuzhou and China-ASEAN industrial design and innovation.

Different from previous sessions， the 3rd Forum will seek breakthroughs and expand its influence in many aspects.

Under the framework of the forum this year， Liuzhou will also host the 1st “Golden Bauhinia Cup” of China-ASEAN Industrial Design Competition， themed with “Design Empowering New Intelligent Travel Models”. It will invite design companies， institutions， colleges， and individuals in the China-ASEAN region to attend and exchange views and ideas for actively creating a social atmosphere that focuses on the development of the industrial design industry， so as to attract people with talent in industrial design. In addition， the competition awards event will be held on the forum.

It is worth mentioning that three Liuzhou local enterprises of SAIC-GM-Wuling Automobile Company， Dongfeng Liuzhou Auto Co.， Ltd. and Guangxi Hugui Food Group Co.， Ltd.? issued enterprise proposition for the competition in combination with their own needs， which will not only increase the attraction of forum series activities to the design circles of China and ASEAN， but also will truly empower the development of industries and enterprises.

In addition， China Industrial Design Association and Shenzhen Industrial Design Profession Association have been invited to be the supporting units and co-organizers of this forum. At the same time， according to the forum organizer， this forum will also strive to invite the National University of Singapore， Academy of Art & Design， Tsinghua University， Hunan University， Henan University of Science and Technology to participate in the forum. The organizers of the forum said that they will strive to make series of activities related to the forum international platforms that promotes the integration of industry， academia， research and application .

Despite the impact of the epidemic， based on the strong momentum of China-ASEAN cooperation and Liuzhous determination to promote the development of the industrial design industry， it is foreseeable that the 3rd Forum will be improved based on the previous two forums， not only in the activities， but also the human resources and attention it attracts， as well as the expected results of the forum. The renewed 3rd China-ASEAN Industrial Design & Innovation Forum is well worth looking forward to！