會展有使命，品牌有擔當。2020年12月16-17日，由中外會展雜志社主辦，中國城市會議展覽業(yè)協(xié)會聯(lián)盟、AIPC（國際會議中心協(xié)會）、AKEI（韓國展覽業(yè)振興會）聯(lián)合主辦的第二屆中外會展品牌大會在北京粵財JW萬豪酒店隆重舉辦。

本屆大會以“品牌的責任”為主題，旨在整合即往優(yōu)勢，助力會展人、提振會展人精準了解行業(yè)現(xiàn)狀，知悉全球會展業(yè)發(fā)展新趨勢，引發(fā)對行業(yè)未來的思考，為行業(yè)發(fā)展指引方向。

大會以推動會展行業(yè)從疫情停滯到后疫情時代的發(fā)展方式轉變和加速中國從會展大國走向會展強國為使命；以擔當彰顯風范、以責任鑄就品牌為己任；以此為媒介，彰顯品牌公共價值，傳遞品牌社會責任。

本期專題將從大會亮點、分論壇干貨、會務特色等方面還原大會現(xiàn)場的精彩內(nèi)容。

Deliver the responsibility of brand

——2020 International Convention and Exhibition Branding Conference was held in Beijing

Exhibition has mission and brand bears responsibility. On December 16-17， 2020， the second International Convention and Exhibition Branding Conference， sponsored by China International Conference and Exhibition Magazine Agency and co-sponsored by China City Convention and Exhibition Associations Alliance， AIPC and AKEI， was held in Beijing JW Marriott Hotel.

With the theme of "the responsibility of brand"， this conference aimed to integrate the advantages of the past editions， to help the exhibition professionals to accurately understand the current situation of the industry， to grasp the new development trend of the global exhibition industry， to trigger thinking about the future of the industry， and to guide the development direction of the industry.

The mission of the conference was to promote the transformation of the development mode of the exhibition industry from the stagnation in the epidemic era； to accelerate Chinas transformation from a large exhibition country to a strong exhibition country； to highlight and build exhibition brand； to use this as the media to highlight the public value of the exhibition brand and to pass on the social responsibility of exhibition brands.

This feature article reviews the conference from the highlights of the conference， sub forums gist， service features and other aspects.