The color of 2023: What is Viva Magenta?

Pantone’s Color of the Year, Viva Magenta 18-1750,vibrates with vim and vigor.It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s color is powerful and empowering.It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit.It is a color that is audacious, full of wit and inclusive of all.

“In this age of technology, we look to draw inspiration from nature and what is real.PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter.Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit,helping us to build our inner strength.” Leatrice Eiseman, Executive Director of Pantone Color Institute said.

Some skeptics would point out that technically, magenta does not exist, because there's no light wavelength corresponding to this color.But Pantone, which wrote the book about color matching in the 1960s, defined it as "a subtle deep red tone,which presents a balance between warmth and coolness".

Color authorities say that magenta is a mixture in many senses, because it spans physics and the virtual, the organic and the innovative.

"It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a 'fist in a velvet glove' approach," it says."Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future."

MU SEASONLESS - A slow journey through made-in-Italy production

MILANO UNICA the upcoming tendenze goes beyond the traditional periods of spring/summer and autumn/winter and suggests a new concept of “seasonless”,transcending seasonality when it comes to the new proposals of fabrics and accessories.The idea of MU SEASONLESS stems from the analysis of the global context of constantly growing and more and more complex markets that must simultaneously respond to the inputs and demands of buyers from all over the world.

MILANO UNICA is therefore ready to start a long journey through Made-in-Italy,going beyond conventional seasonality in the use of wool, cotton, linen, muslin, satin,velvet, and ribbons.This is a new challenge for the producers of fabrics and accessories, who are called upon to explore new solutions by researching the potential of the fibers, experimenting with the various weights of cotton to be used also in the winter time, muslin padding, multiple couplings, or the lightweight tropical wool that is cool enough to be worn in the summer.

The MU SEASONLESS proposal includes the possibility of mixing fibers, fabrics,weights, accessories and colors, transcending conventions that have always linked certain colors and types of fabrics to specific seasons.

“If we analyze what we see in the streets of international cities, it is not difficult to understand how, in particular, the new generations are completely detached from the concept of winter pants, summer jacket and mid-season coat.For instance, Tshirts have become the iconic symbol of “seasonless” apparel, as everybody can wear a T-shirt regardless of the season and occasion.Climate change and, above all,different needs contribute to an increasingly globally interconnected market, where“seasonless” becomes key to responding to concrete needs on a global level,” said Stefano Fadda, Milano Unica artistic director.

Therefore, the Milano Unica journey through the excellence of Italian manufacturing inspires a new creative mix developing three trends: Seasonless Opulence,Seasonless Nature and Seasonless Flexibility.

SEASONLESS OPULENCE

Monuments, sculptures, traditions and rituals contribute to inspiring an opulent aesthetic that is at once folk, enriching, universal and timeless.The journey presents ideas taken from oriental prints, explores the lightness of the fabrics of the ‘30s,delves into the tie patchwork of the ‘70s and continues with the experimentation in ultra-thick fabrics that evoke imposing monuments.Accessories express opulence through the jewel closures featured in different colors and folk applications.

SEASONLESS NATURE

Not just a simple contact with nature but a deep reconnection with it.It is the natural world with its powerful creativity that is inspiring new forms of resilience.This theme includes the natural mutations, the proliferating vegetation with all of its new forms, season-free, inspiring decorations,and, above all, unusual mixes of fabrics, where wefts and warps incorporate molds, fungi, and various types of organic material.Accessories are coupled with floral embroideries,embossed applications and buttons with an organic look.

SEASONLESS FLEXIBILITY

Seasonless but above all without frontiers: flexibility means fluid transition across parallel worlds, real and virtual universes, and unknown and familiar elements.Many fibers and accessories reflect this theme through refined comfort,ideal for combining urban life with the outdoors.From technical fabrics to fine stretch wool, from twisted cotton to extralight padding.Accessories feature techno fasteners borrowed from the world of sports, padded stripes and iridescent 3D hologram effects.

Crops up everyday! What is ‘-core’ science?

During the World Cup, the word “Blokecore”frequently appeared on various social media and became one of the trends that young boys and girls rushed to catch up with.Seeing the root of ‘-core’can't help but remind me of the popular “Normcore”in 2010.This word is a combination of “normal”and “hardcore”, which is used to describe a life attitude that is different from the subculture that was too pursuing individuality at that time and is simple to dress and willing to have fun with the crowd.Later, an article in New York Magazine made the word fire across the world, and it was in the tides of simplicity and unisex style, therefore, normalcore gradually developed into the representive of effortless chic.a series of lifestyles such as music, books, movies,makeup and so on.In view of the rapid development of science and technology and Tik Tok’ s 9-second visual bombing, it can be said that using‘-core’ is a super efficient method to quickly bind the lifestyle with the individual.Core aesthetics provides an excellent opportunity for individuals to establish a style based on personal interests.More and more people find their own cultural communities online, and gain confidence and happiness from their self-expression.

The naming method of ‘-core’ shows the groups’ loyalty to the cultures they believe in.Today’ s aesthetic trend is not limited to clothing, but

In this era of extreme individualism, everyone can find a group that belongs to their own aesthetic preferences on the Internet.Generally speaking,Blokecore, Barbiecore, Gorpcore, Thriftcore, Cottagecore, Kidcore and their aesthetic subclasses are the most popular core aesthetics on the Internet at present.