Wang Jingqi brings one of her dogs to her newly opened pet store in Beijingevery day. The 28-year-old is the cofounder2 of two pet stores and she has six cutedogs. Her story with her dog friends began in 2015, when she set out to study in theUnited States with her first dog. After her return China in 2020, she started her petbusiness with three partners.
According to the China Pet Industry Annual Report 2022, the number ofpets and pet owners in China continues to grow. Young people aged between 19and 30—Gen Zers are the main part of those who have pets. As more Gen Zersjoin the pet community, taking pets as members of a family is becoming atrend3, says the report.
Gen Zers are connected4 through social media5 more and more. They askabout pet products, information and post cute pet pictures on the Internet. They alsowant to take part in some face-to-face activities about pets. So they can share storiesand love for animals. The pets are excited to meet each other at her pet store’soffline pet parties.
The pet economy6 in China is projected7 to reach 592.8 billion yuan this year.Wang finds that younger pet owners like good products made in China better thanthose from other country. That is a great difference from what was ten years ago.Gen Z has shown a preference8 for green pet food and high-tech products, too.Wang and her team follow the trend and have made some products with someChinese characteristics9. One of their best-sellers are eco-friendly10 toys.
王靖琦(音)每天都帶著她的一只狗去北京新開的寵物店。28 歲的她是兩家寵物店的共同創(chuàng)始人,她有六只可愛的狗。她和狗朋友的故事始于2015 年,當時她帶著第一只狗出發(fā)去美國留學。2020 年回到中國后,她和三個合伙人一起開始了寵物生意。
《中國寵物行業(yè)2022 年度報告》顯示,中國寵物數(shù)量和寵物主人數(shù)量持續(xù)增長。19 至30 歲的Z 世代年輕人占寵物主人的主要部分。報告稱,隨著越來越多的新生代加入寵物圈,將寵物視為家庭成員正成為一種潮流。
年輕人越來越多通過社交媒體聯(lián)系在一起。他們詢問寵物產(chǎn)品、信息,并在網(wǎng)上發(fā)布可愛的寵物圖片。他們也想?yún)⒓右恍╆P于寵物的面對面活動。這樣他們就可以分享故事和對動物的喜愛。寵物們很興奮能在寵物店的線下寵物聚會上見面。
今年中國的寵物經(jīng)濟預計將達到5928 億元。小王發(fā)現(xiàn),比起其他國家的產(chǎn)品,年輕的寵物主人更喜歡中國制造的好產(chǎn)品。這與十年前有很大的不同。Z 世代的年輕人也表現(xiàn)出對綠色寵物食品和高科技產(chǎn)品的偏好。小王和她的團隊順應潮流,推出了一些中國風的產(chǎn)品。他們最暢銷的產(chǎn)品是環(huán)保玩具。
(英語原文選自:dictall.com)