NE?TIGER Prem ieres New Hua Fu At Bird’s Nest

On the evening of September 25, China’s leading luxury fashion brand NE?TIGER presented its premiere fashion show of Hua Fu (Chinese national dress) at a concert of superstars from China, Japan and South Korea,including David Zee Tao, Nicholas Tse, Li Yuchun, Kuraki Mai, Ahn Chil-Hyun and Super Junior in Beijing.

A t the site of the show, the National Stadium or Bird’s Nest, NE?TIGER once again ignited the enthusiasm of the whole 80,000 audience and highlighted next year’s fashion trends.

More than just a leader in China’s fashion industry, NE?TIGER is a guardian of Chinese culture. NE?TIGER, with fi rm belief in Chinese traditions, has further developed and promoted historic embroidery techniques that contain great wisdom, and presented them to the world.Although China is regarded as a great state for ceremonies and exquisite dresses, the national dress previously did not fully embody its 5000-year history and splendid cultural heritage. W ith a deep and genuine commitment to China’s culture, Founder of NE?TIGER M r. Zhang Zhifeng has always sought a balance between Chinese culture and contemporary fashion, endeavored to fuse China’s ancient civilization with modern culture, and integrated the Orient and Occident.The fashion show took inspiration from traditional Chinese elements, gorgeously embodying the boundless creativity of NE?TIGER brand in an earth-shattering manner.

“China evolved a full system of ceremonies and beautiful costumes thousands of years ago. The essence of Chinese national dress and Chinese culture was also spread to Korea and Japan in ancient times. That is why we can find some feature of Chinese culture in the national dress of Japan and Korea. So we presented our new works at the concert w ith stars from the three countries, reflecting the fusion of different cultures and showcasing the beauty of modern Chinese dresses,”Zhang said at the show.

Zhang said the Bird’s Nest is a symbol of modern China. NE?TIGER held its fashion show at the stadium along w ith most popular stars in Asia, presenting the perfect combination of traditional and modern elements, and future trends. Sixty NE?TIGER dresses were displayed by 60 models from the three countries at the show.