Hays CFO，Paul Venables

As a highly cyclical business operating in 33 countries globally， the fast-moving global macro-economic environment was the biggest challenge we faced in 2015. My role， and that of our finance team， was to ensure that our management teams around the world have fast， accurate and thus useful trading， forward projections and economic data on which to base ongoing investment decisions， and that we exert special vigilance on the cash collectability of receivables in the more materially affected areas of our business.

英國最大上市獵頭公司Hays的CFO Paul Venables坦言，作為一個周期性強、業(yè)務(wù)遍布全球33個國家的公司，2015年面臨的最大挑戰(zhàn)是全球宏觀經(jīng)濟(jì)環(huán)境的快速變化?！拔覀冐攧?wù)團(tuán)隊的角色就是為全球管理團(tuán)隊提供快速、準(zhǔn)確、有用的交易、遠(yuǎn)期預(yù)測和經(jīng)濟(jì)數(shù)據(jù)，使他們能夠在這些數(shù)據(jù)的基礎(chǔ)上制定持續(xù)性的投資決策。與此同時，財務(wù)部門能夠據(jù)此對嚴(yán)重受災(zāi)地區(qū)的現(xiàn)金可收回性給予特別警惕?！?/p>

Intuit CFO，Neil Williams

Intuit CFO Neil Williams believes the best way to build a product customers want to use is to observe them in their natural habitat. "Whether we are watching someone at their kitchen table doing their tax return， or watching someone do payroll or taxes in their office， follow me home is a critical way we learn about how our platforms are used." Williams says. "That process of observing the customers provides us with deep customer immersion and has helped us focus on the things customers really like and appreciate， and not burden them with things you can do but nobody cares about，" Williams says.

以財務(wù)軟件為主的高科技公司Intuit CFO Neil William堅信，要設(shè)計客戶想用的產(chǎn)品，最好的辦法是觀察客戶在自然狀態(tài)下的行為。公司創(chuàng)立之初就實施了“伴我回家”項目，“無論是觀察人們在餐桌上做納稅申報表，或是在他們的辦公室做工資或稅收表格，‘伴我回家都是了解客戶如何使用我們平臺的重要方法?！盬illiam解釋說，“通過對客戶進(jìn)行觀察，可以深入了解客戶，并專注于客戶真正喜歡的產(chǎn)品，而不必將那些你自己能開發(fā)但客戶不關(guān)心的產(chǎn)品成為他們的負(fù)擔(dān)。”

Marriott CFO，Carl Berquist

Marriott CFO Carl Berquist says his company's $12.2 billion acquisition of Starwood Hotels & Resorts Worldwide won't force the company into the high-yield debt market. "Similarly， financing the combined companies' cash-flow needs also shouldn't be a problem， given their reliance on franchisees and partners to operate most of their hotels and resorts." Berquist told that Marriott can get money at very attractive rates."

萬豪國際（Marriott）酒店集團(tuán)CFO Carl Berquist談到公司對喜達(dá)屋酒店及度假村國際集團(tuán)的收購時表示，這筆122億美元的收購不會將公司帶入垃圾債券市場?！巴瑯樱捎诤喜⒑蟮墓緦Υ蟛糠志频旰投燃俅宓慕?jīng)銷商和合作伙伴非常信賴，因此對于現(xiàn)金流需求的融資也不會成為問題?！?Berquist表示，萬豪能夠以非常有吸引力的利率獲得融資。