Nivea Reveals It has Made“Incredible” Sales on China’s JD.com
2017-03-26 01:43:34
China Detergent & Cosmetics 2017年1期
The Beiersdorf skin care brand became one of the first global strategic partners of the online selling giant in 2015.
Nivea, part of the Beiersdorf portfolio, is benefiting from strong sales among Chinese consumers through jd.com.
The skin care brand became one of the first global strategic partners of jd.com at the end of 2015, and today jd.com is one of Nivea’s biggest online customers in China.
Chinese Nivea products are sold to Chinese consumers via the website, while German Nivea products are available to this consumer base via jd.com’s cross-border e-commerce platform JD worldwide.
The success of the partnership was recently marked when Nivea was awarded Best Business Partner 2016 by jd.com.
China Detergent & Cosmetics2017年1期
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