英國IPEX印刷展停辦

近日，英國國際印刷展覽會(huì)主辦方在征詢業(yè)界意見之后，宣布展會(huì)停辦。上屆展會(huì)是在2017年10月底至11月初在伯明翰國家會(huì)展中心舉辦。來自全球20多個(gè)國家的150多家企業(yè)參加了展會(huì)，展示最新的印刷技術(shù)與裝備，超過7000名觀眾參觀了展會(huì)。

IPEX展會(huì)總監(jiān)Rob Fisher表示，“不斷變化的市場需求和行業(yè)人士對(duì)一個(gè)大規(guī)模印刷行業(yè)展會(huì)的需求對(duì)于主辦方而言一直是非常大的挑戰(zhàn)。在與大量展商和合作伙伴溝通之后，我們認(rèn)為，展會(huì)周期已經(jīng)不能再滿足行業(yè)的需求，展會(huì)品牌需要更多的支持和投入?！?/p>

IPEX to close

IPEX， the international print technology and equipment event， is to close after a period of consultation with the industry. The most recent edition took place at the NEC in Birmingham late October and early November 2017. Over 150 companies from 20 countries exhibited at the Informa Exhibition event to showcase the latest solutions in print technology and equipment， while over 7，000 visitors attended to source new products and keep abreast of industry trends. Rob Fisher， IPEX Event Director， said：“The changing market conditions and appetite for a large-scale event which focuses on Print in Action continues to be challenging. Having engaged with a range of exhibitors and partners to evaluate the options， we have concluded that the requirements of the industry no longer match our own in terms of the cycle， scale and what is required to help us further support and fully invest in the brand.”

瓦倫西亞會(huì)議中心榮獲國際會(huì)議中心協(xié)會(huì)Apex大獎(jiǎng)

7月9日，國際會(huì)議中心協(xié)會(huì)（AIPC）宣布，西班牙瓦倫西亞會(huì)議中心在17個(gè)最終入選場館中脫穎而出，榮獲2018年國際會(huì)議中心協(xié)會(huì)Apex大獎(jiǎng)。評(píng)審結(jié)果是基于第三方調(diào)研公司Ipsos的調(diào)查結(jié)果。

瓦倫西亞會(huì)議中心總經(jīng)理Sylvia Andrés表示，“能夠被客戶推舉為全球最佳會(huì)議中心，這是會(huì)展中心能獲得的最大的殊榮了。今年正逢我們20周年，獲此大獎(jiǎng)是對(duì)我們努力的最佳認(rèn)可。”

Valencia Conference Centre Wins 2018 AIPC Apex Award

On July 9， 2018， the Valencia Conference Centre in Spain was declared winner of the 2018 AIPC Apex Award. The selection was made as a result of an analysis of client surveys from 17 finalist centres made by the international market research firm Ipsos under a rigorous set of evaluation criteria established for the Award.

In receiving the Award， Valencia Conference General Manager Sylvia Andrés said “The recognition of a convention centre as the Worlds Best in the opinion of its clients is the best recommendation a conference centre can have. It also coincides with the fact that this year we are celebrating our 20th Anniversary， which makes it especially important as an endorsement of the management and the results we have achieved”.

Easyfairs繼續(xù)使用Gleanin平臺(tái)招募展會(huì)觀眾

7月末，總部位于比利時(shí)的全球知名主辦方Easyfairs宣布，在2016年使用Gleanin在線平臺(tái)為公司在英國舉辦的展會(huì)招募觀眾取得成功之后，公司決定使用該平臺(tái)為旗下50多場展會(huì)招募觀眾，涵蓋亞洲、非洲、比利時(shí)、芬蘭和美國等地。

單單在2018年上半年，Easyfairs旗下展會(huì)預(yù)登記觀眾中，運(yùn)用自身的聯(lián)系網(wǎng)絡(luò)進(jìn)一步推廣了自己即將參觀的展會(huì)。這些推廣方式包括通過Gleanin平臺(tái)向自己的人際關(guān)系網(wǎng)發(fā)送個(gè)性化的邀請(qǐng)、在社交媒體上分享相關(guān)展會(huì)信息等。通過Gleanin平臺(tái)，Easyfairs旗下展會(huì)的觀眾人數(shù)平均增加了8%。

Easyfairs continues Gleanin rollout

After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns for its events portfolio run out of the UK during 2016， Easyfairs has now implemented the platform on over 50 of its events taking place this year in Asia， Africa， Belgium， Finland， France， UK and the US.

In the first half of this year alone， the event organiser has so far seen an average of 14% of all visitor pre-registrants choosing to refer their events on to their own contacts and networks； either by sending personal invites and/or sharing their attendance on their social media networks. These referral campaigns conducted by the visitor registrants themselves， facilitated via the Gleanin platform， have delivered an average of 8% of registrations for the portfolio so far this year.