尚街Loft時(shí)尚生活園位于嘉善路508號(hào),地理位置可謂鬧中取靜。離這里不遠(yuǎn),就有田子坊、思南公館、武康路歷史文化街、宋慶齡故居等來上海必到的打卡地。
與M50等園區(qū)相同,尚街loft的前身也是老紡織廠房——三槍老式工業(yè)廠房。2007年,園區(qū)進(jìn)行了整體規(guī)劃布局,邀請(qǐng)意大利名設(shè)計(jì)師菲利普·戈比尼對(duì)園區(qū)進(jìn)行設(shè)計(jì),園區(qū)空間和氛圍都得到了重塑,如今,這里是體現(xiàn)著國際、時(shí)尚、創(chuàng)意、生活氛圍的時(shí)尚文創(chuàng)園區(qū)。
人文氛圍 時(shí)尚生活
地處徐匯人文核心地段,尚街Loft所在地有著獨(dú)特的上海人文氣息,周邊有多處歷史保護(hù)建筑。在這個(gè)充滿優(yōu)雅、懷舊等多重調(diào)性的區(qū)域,彰顯著包容性,因此能夠融合新與舊,接納同與異。
尚街Loft對(duì)這一特殊地段的文化氣息進(jìn)行了深度的挖掘,每年舉辦數(shù)十場(chǎng)與時(shí)尚生活相關(guān)的創(chuàng)意活動(dòng),如文創(chuàng)手作體驗(yàn)、創(chuàng)意市集、生活沙龍講座等等,參觀接待超千人。
尤其是在舉辦集市方面,從 2009年至今,尚街Loft已經(jīng)開展過上百場(chǎng)特色集市。2017年被國家工業(yè)和信息化部評(píng)定為國家級(jí)紡織服裝創(chuàng)意設(shè)計(jì)試點(diǎn)園區(qū)平臺(tái);2020年獲得上海品牌特色園區(qū)稱號(hào);2020-2021年度上海市級(jí)文化創(chuàng)意產(chǎn)業(yè)園區(qū)。
融合業(yè)態(tài) 風(fēng)尚地標(biāo)
尚街Loft以“時(shí)尚生活方式”為導(dǎo)向,為入駐企業(yè)提供精準(zhǔn)完善的配套服務(wù)。園區(qū)匯聚多重跨界融合業(yè)態(tài),打造最前沿時(shí)尚地產(chǎn)的風(fēng)尚地標(biāo)。
現(xiàn)入駐業(yè)態(tài)主要分為時(shí)尚文創(chuàng)(傳媒文化)、時(shí)尚設(shè)計(jì)、時(shí)尚生活、時(shí)尚教育、時(shí)尚貿(mào)易、時(shí)尚餐飲六大類。集聚了較多知名服裝品牌企業(yè)和與其相配套的文創(chuàng)類設(shè)計(jì)公司、傳媒公司、模特公司和網(wǎng)絡(luò)公司,如百威、歐萊雅、WAGAS、萊絲杰、上下貿(mào)易、MOODBOX、WECOUTURE婚紗定制、潮褂、PimMala等知名企業(yè)。
?? 參觀線路
STEP1 市集長廊(不定期舉辦):
園區(qū)內(nèi)有10多家小店在里面擺攤,攤主拿出各種服飾配飾,原版手工藝品,小綠植物等產(chǎn)品來賣。
STEP2 園區(qū)內(nèi)街:
PimMala是一個(gè)集植物、設(shè)計(jì)與藝術(shù)于一體的展示空間,留白的特色成為時(shí)尚達(dá)人們的拍照打卡熱地。是一家集鮮花、花藝和藝術(shù)空間為一體的概念店。開店至今已多次被網(wǎng)紅在小紅書上推送,獲上萬點(diǎn)贊。
曉春和:以家人之名,創(chuàng)建的國民咖啡品牌。把家的感覺,帶給全國各地的家人們。
STEP3 MOODBOX:
情緒盒子是創(chuàng)立她的設(shè)計(jì)師秦旭的諧音,即用情緒做設(shè)計(jì),設(shè)計(jì)師將一段心情、一個(gè)故事賦予其設(shè)計(jì)作品一個(gè)靈魂,從設(shè)計(jì)到工藝,從顏色到版型,從細(xì)節(jié)到搭配,無不將“情緒”展露得徹底。
Located in No. 508 Jiashan Road, Shangjie Loft is a quiet place in the bustling city. Not far from here, there are Tianzifang, Sinan Residence, Wukang Road (cultural and historical road), Former Residence of Song Qingling and other mustvisit places in Shanghai.
Similar to M50 and other parks, Shangjie Loft was formerly an old textile factory—Threegun old industrial factory. In 2007, the overall layout of the park was planned, and Italian designer was invited to design the park. The space of the park has been reshaped, and now it is a fashion cultural and creative park that reflects the international, fashion, creativity and life atmosphere.
Humanistic atmosphere, fashionable life
Located in the center area of Xuhui, Shangjie Loft has unique cultural atmosphere, and there are many historic buildings around. In this area full of elegance, nostalgia, Shangjie Loft shows inclusiveness, thus being able to integrate the old and the new, and accept the common and the different.
Shangjie Loft has deeply explored the cultural atmosphere of the area. Every year, it holds dozens of creative activities related to fashion and life, such as cultural and creative hand work experience, creative market, life salon lectures and so on, receiving more than 1,000 visitors.
Especially in the aspect of holding fairs, Shangjie Loft has carried out hundreds of characteristic fairs since 2009. In 2017, it was rated as the national pilot park platform of textile and garment creative design by the Ministry of Industry and Information Technology; it was awarded the title of 2020 Shanghai Brand Characteristic Park and 2020-2021 Shanghai Cultural and Creative Industry Park.
Integration of business styles, fashion landmark
Shangjie Loft takes “fashion lifestyle” as the guidance, and provides accurate and perfect supporting services for enterprises. The park gathers multiple crossover and integrated business types to create a fashion landmark of the cuttingedge real estate.
Currently, the business types are mainly divided into six categories: fashion culture and creation (media culture), fashion design, fashion life, fashion education, fashion trade and fashion catering. It gathers many well-known clothing brands and their supporting cultural and creative design companies, media companies, model companies and network companies, such as Budweiser, L’Oreal, Wagas, Lesijie, Shangxia Trading, MOODBOX, Wecouture, PimMala and other well-known companies.
?? Tour route
Step1 Market (held irregularly):
There are more than 10 small shops in the market, the owners sell all kinds of clothing and accessories, original handicrafts, small green plants and other products.
Step2 Street in the park:
PimMala is displayed by floral, design and art in a blank space. The feature of blank space has become an internet-famous site for fashionistas to take pictures. It is a concept shop integrating flowers, floral art and art space. Since opening, it has been pushed by Internet celebrities on Xiaohongshu many times and has received tens of thousands of likes.
Xiaochunhe: A national coffee brand created in the name of his family. Bring the feeling of home to people across the country.
Step3 MOODBOX:
Qin Xu, the designer of the MOODBOX, gives a mood and a story to the soul of her design works. From design to technology, color to pattern, details to collocation, all the“emotions” are displayed thoroughly.