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The exhibitions a remarkable comeback

2022-07-13 20:50
中外會展 2022年6期

Global Exhibitions Day (GED), advocates for the irreplaceable value of physical exhibitions and face-to-face business events in bringing people together and driving the global economy. It is a recognition of the power of face-to-face events to create platforms for economic growth and recovery. This 1 June, GED sends the message that everyone in the exhibitions industry – from individuals and professionals to businesses and associations – is working to empower people and businesses, creating opportunities for millions around the world to each make a difference and to make their voices heard.

As the pandemic recedes, the exhibitions industry has made a remarkable comeback, thanks to the resilience, innovation and strength of the community. Exhibition organizers and associations have managed to quickly bring live event platforms back. Indeed, events are seeing levels of attendance similar-if not higher-to those before the pandemic. And some shows around the world are bigger than they have been before the pandemic, driven by pentup demand especially from small and medium sizes businesses to meet and to do business face-to-face.“Global Exhibitions Day puts the spotlight on the exhibitions industry,” says Monica Lee-Mu?ller, UFI President. “It is a recognition and a celebration of this spirit of innovation and resilience in the industry, and everyone is welcomed to join – working together to showcase who we are as an industry and what vital role we play.”

By joining forces to create the first-of-its-kind global coalition, led by the Global Association of the Exhibition Industry, UFI, facilitator of Global Exhibitions Day (GED on 1 June 2022), and important industry associations, as well as the world’s leading exhibitions organisers Clarion Events, Comexposium, Diversified Communications, Emerald, Informa Markets, RX(Reed Exhibitions) and Tarsus, the exhibitions industry is again showing its support, innovation, and resilience in responding to difficulties.

The seventh annual Global Exhibitions Day will take place on 1 June 2022. The focus will be on the irreplaceable value of physical exhibitions and faceto-face business events in creating platforms for economic growth and recovery. It will also be an occasion to network and meet other people.

This day of advocacy is supported by more than 40 national and international industry associations and facilitated by the Global Association of the Exhibition Industry, UFI. All businesses and professionals in the sector are encouraged to join the GED celebrations on 1 June 2022 by highlighting the impact of exhibitions on local economies – both in building businesses and connecting people from around the world.

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