文/本刊記者 劉丁睿

In the main exhibition hall of the Chongqing China Three Gorges Museum, visitors enter the creative cultural products section after visiting all exhibitions to shop a diversified selection of souvenirs with artistry and practical functions, ranging from Gaiwan (cup with lid) with patterns of sceneries in four seasons to Jiangshang Fengqing umbrellas and creative tea trays featuring Daxi Culture. Every creative cultural product incorporates the elements of museum collections and the creative design philosophy,bringing the beauty of art into people’s daily life.

在重慶中國三峽博物館主館，參觀完各個主題展廳的觀眾游客，都會來到文創(chuàng)品展臺選購禮品，山城四季蓋碗茶具、江上風清晴雨傘、大溪文化創(chuàng)意茶盞……品類繁多，藝術又實用的文創(chuàng)品讓人目不暇接。這里的每一件文創(chuàng)品，都帶著館藏文物的元素與創(chuàng)新設計的理念，款款走出博物館，悠悠走進生活中。

Designed by Chongqing China Three Gorges Museum as a Joint-Producer:

Accessories with the pattern of Palace Architectures andseries of bags, scarves and accessories have been listed in the “2020 Chongqing Gifts for Foreign Affairs”.

potteries and porcelains series,“Encountering Splendid Daxi” tableware sets, and Bashu Gift Packages have been listed as “Chongqing Gifts for Foreign Affairs” in 2021.

“Encountering Splendid Daxi” tableware sets were inspired by the discovery of Daxi heritage site in Chongqing Wushan County, one of the greatest one-hundred archeology discoveries in a century entitled in the 3Archeological Conference. Daxi heritage site was first found in three gorges area in the 1920s by the expedition team for Central Asian discoveries of American Museum of Natural History. Since the 1950s, a number of archaeological explorations have been carried out by China National Cultural Relics Task Force. In 2017, the exhibition themed “Entering Yangtze River Civilization: Exploring Daxi Culture” was held in Chongqing China Three Gorges Museum, comprehensively introducing Daxi Culture from perspectives of economy and social life, art and religion, ethnic groups and tribes, thus further enhancing people’s understanding of the diversity and integrity of Chinese Civilization.

Fully acknowledging the features of Daxi Painted Potteries, the team of creative cultural products designed bowls based on the shape of traditional Chinese conical cap and decorated each bowl with one of the five classical patterns of Daxi Painted Potteries including scratches,modeled designs and coloring patterns. The bowls are made of white pottery and ash glaze by leveraging the techniques from Chongqing Rongchang County. The bowls boast antiquity and fashion features and are environmental and user friendly. “Encountering Splendid Daxi” tableware, the best gift showing our ancestors’ pursuit of courtesy, depicts a vivid image of the ancient culture and life along the rivers and mountains.

According to Chi Lin, head of the creative cultural product and cooperation department of Chongqing China Three Gorges Museum, by adopting innovation and new model of cooperation among the museum, colleges,universities and enterprises, the museum invited design teams from colleges and universities to facilitate the integration of ancient and modern culture. Thanks to everyone’s contribution in brainstorming, communication and exploration, inclusive culture combining the ancient and modern culture comes into being. In addition, creative cultural products play an important role in unleashing the creativity, influence and impact of museums, functioning as the best carrier to convey history and culture to the younger generations.

Recently, “Tea Cups from Famous Ancient Kilns”,produced by Chongqing China Three Gorges Museum with the porcelain-making techniques originated from Rongchang, which have been listed as an intangible cultural heritage, are prevalent on Sina Weibo,a social media platform. Thanks to a popular TV series called A Dream of Splendor in which the ancient tea culture was presented by a set of famous pottery tea cups in nine different styles and colors collected by the female protagonist. A museum culture lover has found the resemblances between the collection in the TV series and the tea cups of the Three Gorges Museum and posted them on Sina Weibo. This set of tea cups of the museum were designed based on six ancient tea cups in Southern Han Dynasty, Nan Chao, Song Dynasty, Ming Dynasty and Qing Dynasty. Many netizens commented the post, saying that“this set is so pretty!”, “I want it so much. I can’t wait to go to the museum”.

其中，“遇見溪奇”系列餐具的創(chuàng)作靈感來自于入選第三屆中國考古學大會“百年百大考古發(fā)現(xiàn)”重慶巫山大溪遺址。大溪遺址最早于20世紀20年代被美國自然史博物館中亞探險隊在三峽地區(qū)考察發(fā)現(xiàn)。20世紀50年代至今，國家文物工作隊對此進行了多次考古發(fā)掘。重慶中國三峽博物館2017年舉行了“走進長江文明之大溪文化主題展”，從經(jīng)濟生活、藝術信仰、族群聚落等方面系統(tǒng)展示大溪文化的面貌，使觀眾認識中華文明多元一體的文化特征。

根據(jù)大溪彩陶器型特點，博物館文創(chuàng)團隊選取笠型圈足盞為原型，設計成盛米飯的碗，并提取大溪彩陶上的刻劃紋、貼塑紋、彩畫紋等5類典型圖案，分別設計在5個碗上，結合重慶榮昌陶工藝，在白陶上施以草木灰釉燒制。古樸又時尚，環(huán)保又實用——“遇見溪奇”系列餐具無疑再現(xiàn)了遠古文脈、溪山行旅、上古好禮的特質(zhì)。

重慶中國三峽博物館文創(chuàng)與合作部主任池林介紹，博物館通過創(chuàng)新機制，采用“博物館+高校+企業(yè)”模式，邀請高校設計團隊作為學術指導，在一次次交流、碰撞、摸索后，最終實現(xiàn)古今文化的和諧交融。同時，“博物館文創(chuàng)體現(xiàn)著博物館的創(chuàng)新力、影響力和輻射力，文創(chuàng)品是目前年輕人接受歷史文化知識最好的傳播載體。”

Daxi Painted Potteries大溪彩陶。

“Encountering Splendid Daxi” Tableware Sets“遇見溪奇”系列餐具。

由重慶中國三峽博物館與榮昌陶非遺技藝聯(lián)名推出的“歷代名窯品茗杯”最近就上了熱搜。因為大熱網(wǎng)劇《夢華錄》展示古代茶文化，女主角所收藏的茶具“九色名瓷”引來熱議，一位喜愛博物館文化的博主驚奇地發(fā)現(xiàn)與之相似的、來自重慶中國三峽博物館的“歷代名窯品茗杯”—包括以東漢、南朝、宋代、明代、清代茶具為原型設計的6件品茗杯，于是將其分享到網(wǎng)絡上，網(wǎng)友紛紛留言夸贊：“這套品茗杯太漂亮了！”“好想要這套，好想去博物館”……

重慶中國三峽博物館（重慶博物館）是首批國家一級博物館、中央地方共建國家級博物館，也是一座集巴渝文化、三峽文化、抗戰(zhàn)文化、移民文化和城市文化等為特色的歷史藝術類綜合性博物館，集典藏、展覽、教育、研究、服務、交流、資源、文創(chuàng)等功能為一體。全館現(xiàn)有館藏文物11.5萬余件（套），珍貴古籍善本1.8萬余冊。

[Photo by Tang Anbing]攝影/唐安冰

2017年1月，重慶中國三峽博物館的原創(chuàng)品牌展覽“自然的吟唱—中國花鳥畫藝術展”在英國威爾士國家博物館，展出館藏明清時期以來中國花鳥畫精品60余件，以及現(xiàn)場的“自然的吟唱”文創(chuàng)品銷售區(qū)，受到英國公眾高度關注；

2017年1月，重慶中國三峽博物館包括花鳥畫筆記本、齊白石《四季山水圖屏》、抗戰(zhàn)勝利紀功碑3D模型等19款具有濃烈中國文化意味的文創(chuàng)產(chǎn)品，參加德國法蘭克福著名的國際文具及辦公用品博覽會，首次向全世界展示中國文博機構在文化創(chuàng)意產(chǎn)品開發(fā)工作方面取得的新成果。

Creative cultural products are crucial in passing down education, publicity and cultural inheritance, and heritages in the museums are the inspirations and core of the designs. For example,many of the “Museum Treasures”, including bronze bird-shaped statue in Warring States period excavated from Fulin County, bronze percussion with a tiger-shaped button on its top in Warring States period excavated from Wanzhou District, and The Night Revels of Han Xizai facsimiled by Tang Yin in Ming Dynasty can be seen on bags, tea trays, silk scarves and accessories, which are interesting and practical while displaying the history, knowledge and art behind them.

Chongqing China Three Gorges Museum is committed to international cooperation by tracing back and passing down the Bayu Culture and spreading the brilliance of Chinese Civilization.It has successively signed letters of intent for cooperation with well-known foreign museums including the Baker Museum of Seattle in the United States, the National Museum of Wales in the United Kingdom, the Toulouse Museum in France, and the Nubian Museum in Egypt, co-organized cultural heritage and art exhibitions with foreign cultural institutions of the United Kingdom, France,Germany, Canada, Peru, Russia, India, Japan, Israel, etc., and introduced creative cultural products of Chongqing to the world.

Photo/Chongqing China Three Gorges Museum

文創(chuàng)已成為博物館功能之一，文創(chuàng)品設計基礎和核心，都是圍繞博物館文化進行。出土于涪陵的“戰(zhàn)國青銅鳥形尊”、出土于萬州的“戰(zhàn)國青銅虎鈕錞于”、館藏的“明代唐寅臨《韓熙載夜宴圖》”等重慶中國三峽博物館的鎮(zhèn)館之寶，紛紛“穿越”，出現(xiàn)在包包、茶具、絲巾、首飾等文創(chuàng)品上，它們兼具歷史、知識、藝術的同時，也兼顧了趣味、實用和互動。

追溯與傳承巴渝文化，傳播中華文明與美好。重慶中國三峽博物館致力于國際化建設，先后與美國西雅圖貝克博物館、英國威爾士國家博物館、法國圖盧茲博物館、埃及努比亞博物館等國外知名博物館簽訂友好合作意向書；與英國、法國、德國、加拿大、秘魯、俄羅斯、印度、日本、以色列等有關文化機構合作舉辦文物藝術類展覽活動；文化創(chuàng)意產(chǎn)品走出重慶，走向世界。