文/本刊記者 楊艷

Chongqing impression paper-cutting, Seventeen Gates of Chongqing Pyrography, bamboo cups......A dazzling collection of cultural and creative products of intangible cultural heritage are being displayed at the Intangible Cultural Heritage Experience Center on the 11floor of Kuixing Building, Yuzhong District. Among them, a Desk Lamp with Sichuan-Style Embroidery of Stilted Houses is attracting endless flows of tourists to stop and appreciate its beauty. The desk lamp is selected as a cultural and creative product in 2021 Chongqing Gifts for Foreign Affairs.

重慶印象剪紙、重慶十七門烙畫、竹藝杯……這是位于渝中區(qū)魁星樓11層的重慶市非物質(zhì)文化遺產(chǎn)傳承體驗基地展示的各種非遺文創(chuàng)產(chǎn)品。其中，吊腳樓蜀繡臺燈頻頻吸引游客駐足欣賞，它就是入選2021“重慶好禮·外事禮品”的文創(chuàng)產(chǎn)品。

The Desk Lamp with Sichuan-Style Embroidery of Stilted Houses Selected as “Chongqing Gifts for Foreign Affairs” in 2020 and 2021

吊腳樓蜀繡臺燈入選2021“重慶好禮·外事禮品”。

Exhibits of intangible cultural heritage products.非遺文創(chuàng)產(chǎn)品展示。

Cultural Recreation of Intangible Cultural Heritage Projects

As a unique combination of “intangible cultural heritage + cultural and creative products”, the Desk Lamps with Sichuan-Style Embroidery of Stilted Houses come in two shapes and ten patterns, all of which are recreated based on the old photos of Shibati, Mountain City Alley, and Linjiangmen Gate in Yuzhong District. Both the Sichuan embroidery and the wooden frames are purely handmade.

“In order to better promote and pass on Sichuan-style embroidery, a distinctive traditional Chinese craft, we made these Sichuan embroidery desk lamps with elaborate design, research, and development by recreating Sichuan-style embroidery based on modern aesthetics and lifestyle.” Hua Mei, the chief creator of Sichuan-style embroidery desk lamps and general manager of Chongqing Shifu Cultural Communication Co., Ltd., said, “It took us nearly half a year to create these Sichuan embroidery desk lamps. We made nearly 50 samples, and we managed to overcome the difficulties presented by Sichuan embroidery silk threads, such as their perishableness and inflammability under high temperature, and skillfully integrated the elements of Chongqing stilted houses to make these embroidery desk lamps both practical and beautiful, truly as the embodiment of intangible cultural heritage.”

對非遺項目二次文創(chuàng)

Seventeen Gates of Chongqing Pyrography重慶十七門烙畫。

吊腳樓蜀繡臺燈以“非遺+文創(chuàng)”的形式打造而成，獨具特色，共有2種造型、10個版面，全部根據(jù)渝中區(qū)十八梯、山城巷、臨江門的老照片進行再創(chuàng)作，從蜀繡到木質(zhì)框架，均為純手工制作。

“為了將具有濃厚傳統(tǒng)文化的蜀繡更好地傳播和傳承下去，我們將蜀繡進行了二次文創(chuàng)，通過設(shè)計研發(fā)，綜合現(xiàn)代人的審美和生活習(xí)慣生產(chǎn)了蜀繡臺燈?！钡跄_樓蜀繡臺燈主創(chuàng)人員、重慶詩賦文化傳播有限公司總經(jīng)理華梅介紹說，“制作蜀繡臺燈前后花了近半年，創(chuàng)作了近50幅樣稿?？朔耸窭C絲線高溫易朽易燃等各種困難，巧妙地融合重慶吊腳樓的元素，讓蜀繡臺燈既有實用性又有美觀性，更擁有了非遺文化的傳承性。”

好的文創(chuàng)產(chǎn)品能把古老、豐富、深邃的傳統(tǒng)文化，融入到實用的生活里，令人愛不釋手、回味悠長。吊腳樓蜀繡臺燈憑此獲得2020重慶·渝中文創(chuàng)產(chǎn)品設(shè)計大賽金獎，這給了華梅和她的團隊繼續(xù)走下去的動力。

讓非遺文化走進千萬家

讓中國傳統(tǒng)工藝、非物質(zhì)文化遺產(chǎn)走進尋常百姓家，一直是華梅和她的團隊努力的方向。

“收藏非遺文創(chuàng)產(chǎn)品是我的個人愛好，在收藏的過程中我接觸了許多國家級、市級的非遺傳承人，足跡遍布大半個中國，發(fā)現(xiàn)很多傳統(tǒng)技藝都很獨特，而且作品都很精美?！比A梅說，從2013年起她不斷參加各種文化藝術(shù)方面的公益活動，認識了不少非遺手藝人?！暗撬麄兊氖炙?、作品傳播度不高，非遺傳承人收入偏低，面臨傳承斷代的問題。所以我們想要搭建一個平臺，將非遺傳承人、非遺文創(chuàng)產(chǎn)品、非遺藝術(shù)表演整合起來，做到系統(tǒng)又專業(yè)地宣傳、銷售，以及傳承?！?/p>

Hua Mei (left) and her team making further designs of the traditional Sichuan-style embroidery華梅（左）與她的團隊對傳統(tǒng)文化蜀繡進行二次文創(chuàng)。

Good cultural and creative products are those that can integrate time-honored,rich, and profound traditional culture into everyday life, making them both enjoyable and meaningful for the people. The Desk Lamps with Sichuan-style Embroidery of Stilted Houses won the gold medal in the 2020 Chongqing Yuzhong Cultural and Creative Product Design Competition, giving Hua Mei and her team the motivation to continue with their efforts.

Bringing Intangible Cultural Heritage into Every Household

Hua Mei and her team have been working hard to bring traditional Chinese crafts and intangible cultural heritage into people’s homes.

“Collecting cultural and creative products of intangible cultural heritage is my personal hobby. During the process, I have come into contact with many inheritors of intangible cultural heritage at the national and municipal levels. I have traveled to more than half of the places in China and found many unique traditional crafts and exquisite works.”

Hua Mei said that since 2013, she has been participating in various charitable events of culture and art, from which she has met many intangible cultural heritage craftsmen. But their crafts and works are not well disseminated and the inheritors of intangible cultural heritage have a relatively low income and face the issue of lacking the next generation of inheritors. “We want to build a platform that integrates the inheritors, cultural and creative products, and art performances of intangible cultural heritage, to have a systematic and professional promotion, sale, and inheritance.”

2017年，華梅和她的團隊正式開始文創(chuàng)工作。從非遺文創(chuàng)的設(shè)計、生產(chǎn)、銷售，華梅和團隊全程參與，并搭建了線上線下的銷售渠道。“我們生產(chǎn)的每一件非遺文創(chuàng)產(chǎn)品，都必須是精品。就拿吊腳樓蜀繡臺燈為例，一位優(yōu)秀的繡娘花費一周時間最多也只能繡出3幅。而培養(yǎng)出這樣的繡娘，需要非遺傳承人手把手進行教學(xué)?！比A梅說。

“盡管我們公司現(xiàn)在有近50位繡娘，但還遠遠不夠，希望有更多的人愿意學(xué)習(xí)傳統(tǒng)工藝，用工匠精神，將中國傳統(tǒng)文化發(fā)揚光大；希望有更多的非遺文創(chuàng)愛好者，能夠設(shè)計出更多美觀、實用的非遺文創(chuàng)產(chǎn)品?！比A梅心中有夢，眼里有光。

Experiencing pottery-making at the Chongqing Intangible Cultural Heritage Experience Center.重慶市非遺傳承體驗基地陶藝體驗。

The first Intangible Cultural Heritage Experience Center in Chongqing.重慶市首家“非遺傳承體驗基地”。

In 2017, Hua Mei and her team officially started their work in cultural and creative products. Hua Mei and her team have participated in the whole process of designing,producing, and selling the cultural and creative products of intangible cultural heritage, and have set up online and physical sales channels. “Every piece of cultural and creative product we make must be of high quality. Take the Desk Lamps with Sichuan-Style Embroidery of Stilted Houses, for example, a good embroiderer can only produce three pieces at most in a week’s time. And to train such an embroiderer, it requires the inheritors of intangible cultural heritage to teach them step by step.” Hua Mei said.

“Although our company now has nearly 50 embroiderers, it is still far from enough. We hope that more people will be willing to learn traditional crafts and carry forward traditional Chinese culture with dedicated craftsmanship; we hope that more enthusiasts of cultural and creative products will be able to design more beautiful and practical cultural and creative products of intangible cultural heritage.” Hua Mei has a dream in her heart and lights in her eyes.

希望非遺文創(chuàng)品走向世界

Bringing Cultural and Creative Products of Intangible Cultural Heritage Global

To protect and inherit the intangible cultural heritage is to protect the cultural genes and cultural foundation of the Chinese nation. Over the years, Hua Mei has been following her original aspirations.

In June this year, the first Intangible Cultural Heritage Experience Center was inaugurated at the Art Center of Kuixing Building in Yuzhong District. The Experience Center has launched more than 20 national and municipal-level experiential high-quality projects in five categories, including traditional opera and handicrafts, to enhance the public’s in-depth experience and preservation of intangible cultural heritage in a multilevel and comprehensive way. “The continuation of intangible cultural heritage cannot be separated from the protection and innovation of inheritors from generation to generation.” Hua Mei said that they intend to organize some international cultural exchange activities by cooperating with Consulates General in Chongqing. The day that the cultural and creative products of intangible cultural heritage go global is just around the corner.

Photo/The interviewee

保護傳承非遺，就是保護民族的文化基因和文化根脈。多年來，華梅一直踐行著自己的初衷。