楊艷

Chongqings New Gold-Lettered Signboard： A 2023 Asia-Pacific Major Tourism Festival City

The 2023 Asia-Pacific Tourism Festival City Awards Ceremony， hosted by the International Festivals and Events Association （IFEA）， was held in South Korea in early June. Chongqing， known for its mesmerizing metropolitan nightscape and dynamic night economy， was selected as one of the 2023 Asia-Pacific Three Major Tourism Festival Cities， together with Sydney， Australia and Tongyeong， South Korea.

IFEA is a globally influential organization in the field of festivals （events） industry. Founded in 1956 and headquartered in Boise， Idaho， the United States， it has eight branches and more than 3，000 professional member organizations around the world. The 2023 Asia-Pacific Tourism Festival City Awards， with the theme of “Tourism Night Economy”， attracted 32 candidate cities from eight countries.

In recent years， Chongqing strives to become an International Consumption Center and has issued and implemented Opinions on Accelerating Night-time Economic Development and Promoting Consumption Growth. It aims to build several clusters， core areas， and demonstration areas of night economy as well as new scenarios featuring night tours， nightscape， night shows， reading， night fairs， night entertainment， and night regimen， constantly polishing the brand of “Nightless Chongqing”， and accelerating the form of a “1+10+N” night economy pattern that features the integration of commerce， tourism， recreation， and sports. As a result， Chongqing has topped the list of Chinas Top 10 Most Influential Cities of Night Economy for three years in a row.

According to Jeong Gang-Hoan， Chairman of the IFEA Asian Regent， Chongqing has made a remarkable impact on the international tourism market in recent years. Its practice of creating differentiated city IPs for the night economy is impressive. Chongqing deserves to be honored with the “2023 Asia-Pacific Tourism Festival City Award” by IFEA.

Next， the Chongqing Municipal Commission of Culture and Tourism Development will focus on the strategic goals of serving Chinas diplomacy， major strategies， and the open economy development and building a Center for International Exchanges in Central and Western China. The Commission will build Chongqing into a sleepless metropolis with an international profile， improve Chongqings engagement with the international community， boost its brand recognition， and promote its outward-oriented economy. Chongqing aims to be a Center for International Exchanges in Central and Western China， an International Consumption Center， and a world-renowned tourist destination. Chongqing is also committed to accelerating its development as an international， green， smart metropolis with a rich cultural heritage.

Chongqings Appearance on the 11th Macao International Travel （Industry） Expo （MITE）

From June 30 to July 2， the 11th Macao International Travel （Industry） Expo （hereinafter referred to as “the Expo”） was kicked off at Venetian Macao Convention and Exhibition Center. With support from the Ministry of Culture and Tourism of the Peoples Republic of China， this Expo was hosted by the Macao Government Tourist Office. Chongqings cultural and tourism delegation made full use of the platform to showcase Chongqings premium culture and tourism resources to accelerate the recovery and development of inbound travel.

During the Expo， the Chongqing pavilion set up six booths and one joint exhibition area for cultural and creative products， showcasing the unique charm of cultural and tourism development in New Chongqing. The exhibited “Chongqing Specialties” attracted many visitors， encompassing Black Tea from Fairy Mountain， Black Tea from Heishangu Area， Hechuan Peach Slices， “Zhi Yu Zi Le” cultural and creative products， and Dingqing Yinhao Green Tea， as well as exquisite cultural relics from China Three Gorges Museum in Chongqing.

During the Expo， with the theme of “Hello， Chongqing”， the 2023 Chongqing Tourism Promotion Meeting was held. Wonderful performances like the face-changing of Sichuan Opera， solo female vocals， and Suona performances were brought to visitors. Throughout the promotion meeting， Chongqing presented its tourism resources with seven defining keywords： 8D City， Yangtze River and Three Gorges， World Cultural Heritages， Traveling Back to Ancient Time in Wuling， Spring City， Hot Pot， and Family Educational Tours， winning acclaim from the audience. Furthermore， cultural and tourism gift packages， like tickets to scenic spots， delicate cultural and creative products， and special snacks， were handed out on the scene. All demonstrated Chongqings stunning natural beauty and vibrant cultural heritage.

Chongqing exhibitors participated in business matchmaking via an online “Cloud” platform to seek new cooperation opportunities during the Expo. The delegation also visited Macao tourism companies. The Chongqing Wulong Tourism Industry （Group） Limited Company forged a preliminary cooperation agreement with Macau Golden Times Travel and Tourism Agency.

Preliminary of 2023 “Chongqing Meets Australia” Youth Promotion Officer Competition Concluded

From July 3 to 5， the preliminary of the 2023 “Chongqing Meets Australia” Youth Promotion Officer Competition was held in Chongqing. Out of several thousand contestants， nearly 300 promotion officers from 56 primary schools took the stage. They introduced the distinctive tourism and culture of Chongqing Wulong and Australia in English from a youth perspective. Finally， 32 candidates successfully advanced to the final.

This activity was co-hosted by the Chongqing Municipal Commission of Culture and Tourism Development， Tourism Australia， Wulong District Peoples Government， Information Office of the Chongqing Municipal Government， Foreign Affairs Office of the Chongqing Municipal Government， China Youth League Chongqing Municipal Committee， and the Exit and Entry Administration of the Chongqing Municipal Bureau of Public Security. Also， it was supported by the Consulate-General of Australia in Chengdu， and co-organized by Wulong District Commission of Culture and Tourism Development and Window for International Exchanges of Chongqing Culture & Tourism （WICT）.

The contestants gave English speeches on the themes of “Fun in Wulong” and “Come and Say Gday”. They expressed their knowledge and admiration for the two places from their unique perspective and understanding. The exceptional performances of the promotion officers received praise and recognition from the judging panel.

According to the schedule， the 32 contestants who successfully advanced to the final will go to Wulong to immerse themselves in the beauty of Wulong and take part in the filming of the annual English theme films of the 2023 “Chongqing Meets Australia” Youth Promotion Officer Competition. This short film will be promoted globally via the official platforms and mainstream media of Chongqing and Australia. The final is tentatively scheduled for mid to late July and the top three finalists will have the chance to win round-trip air tickets to Australia and experience cultural and tourism in Sydney and Cairns free of charge. They will serve as representatives of Generation Z， and promote Chongqing cultural tourism in Australia.

Qin Dingbo， Deputy Director-General of Chongqing Municipal Commission of Culture and Tourism Development， noted that the “Chongqing Meets Australia” is being developed as a cultural and tourism carnival where Chongqing and Australia collaborate， create， and share. It aims to serve as a model for “bringing in” cultural and tourism exchanges and cooperation. It not only implements the specific actions outlined in the Memorandum of Understanding on the Promotion of Culture and Tourism between Chongqing and Australia， but also represents a practical measure in advancing the development of Chongqing as a culturally rich metropolis， a globally renowned tourist destination， a Center for International Exchanges in Central and Western China， and a Center for International Communication in Western China.

By Yang Yan/The World and Chongqing

Photo/The Hosts

重慶再添國際金字招牌 入選“2023亞太旅游節(jié)慶城市”

由世界節(jié)慶協(xié)會（IFEA）主辦的2023亞太旅游節(jié)慶城市頒獎典禮，6月初在韓國舉行。重慶憑借魔幻璀璨的都市夜景、活力十足的夜間經(jīng)濟，與澳大利亞悉尼、韓國統(tǒng)營共同入選“2023亞太旅游節(jié)慶城市”。

世界節(jié)慶協(xié)會（IFEA）是全球頗具影響力的節(jié)慶（節(jié)會）行業(yè)組織，創(chuàng)立于1956年，總部位于美國愛達荷州博伊斯，在全球設(shè)有8個分支機構(gòu)，擁有3000余家專業(yè)會員單位。本年度“亞太旅游節(jié)慶城市獎”，聚焦“旅游夜經(jīng)濟”主題，共吸引8個國家的32個城市參與評比。

近年來，重慶緊扣國際消費中心城市建設(shè)目標，印發(fā)實施《關(guān)于加快重慶夜間經(jīng)濟發(fā)展的行動計劃》，聚力打造一批夜間經(jīng)濟聚集區(qū)、核心區(qū)、示范區(qū)，以及夜游、夜景、夜秀、夜讀、夜市、夜娛、夜養(yǎng)等夜間特色消費新場景，持續(xù)做靚“不夜重慶”城市品牌，加快構(gòu)建商旅文體融合的“1+10+N”夜間經(jīng)濟發(fā)展格局，取得顯著成效，連續(xù)3年榮登“中國城市夜經(jīng)濟影響力10強城市”名單榜首。

世界節(jié)慶協(xié)會亞洲分會會長鄭鋼煥表示，近年來，重慶在國際旅游市場中的表現(xiàn)十分搶眼，特別是在差異化打造夜間經(jīng)濟城市IP等方面讓人印象深刻，獲得世界節(jié)慶協(xié)會“2023亞太旅游節(jié)慶城市獎”可謂實至名歸。

下一步，重慶市文化旅游委將深度聚焦“三服務(wù)一中心”戰(zhàn)略目標，著力打造“重慶味、國際范”的不夜城，不斷提升重慶對外交往活躍度、城市品牌知名度和城市經(jīng)濟外向度，聚力打造中西部國際交往中心、國際消費中心城市和世界知名旅游目的地，加快建設(shè)國際化、綠色化、智能化、人文化現(xiàn)代大都市。

重慶文旅精彩亮相第十一屆澳門國際旅游（產(chǎn)業(yè)）博覽會

6月30日至7月2日，由文化和旅游部支持、澳門特區(qū)政府旅游局主辦的第十一屆澳門國際旅游（產(chǎn)業(yè)）博覽會（以下簡稱：旅博會）在澳門威尼斯人金光會展中心開幕，重慶文旅代表團充分借助旅博會平臺全面展示我市文化和旅游精品資源，加快推動我市入境旅游恢復(fù)發(fā)展。

本屆旅博會上，重慶布置了6個標準形象展位和1個聯(lián)合文創(chuàng)展區(qū)，生動展現(xiàn)新重慶文旅的獨特魅力。重慶展出的仙女山紅茶、黑山紅紅茶、合川桃片、“致余字樂”文創(chuàng)產(chǎn)品、定青銀毫綠茶等“重慶好禮”，以及重慶中國三峽博物館精品文物，引來廣泛關(guān)注。

展會期間，“你好·重慶”2023重慶旅游推介會舉行，上演川劇變臉、女聲獨唱、嗩吶演奏等精彩節(jié)目；重慶文旅代表團重點推介的“8D魔幻立體城市”“壯美長江三峽”“燦爛世界遺產(chǎn)”“穿越古今武陵風光”“世界溫泉之都”“熱辣重慶火鍋”“童心巴渝親子研學(xué)之旅”7大文旅資源各具特色，讓眾多觀眾連連贊嘆?，F(xiàn)場還送出了景區(qū)門票、精美文創(chuàng)產(chǎn)品、重慶特色小吃等文旅大禮包，立體展示了重慶的自然風光之美和多彩人文之韻。

旅博會期間，重慶參展單位還通過線上“云系列”活動在現(xiàn)場進行商務(wù)配對，延伸商業(yè)洽談合作。參展團拜會了澳門旅游企業(yè)，重慶武隆旅游產(chǎn)業(yè)（集團）有限公司與澳門金時代國旅達成了初步合作協(xié)議。

2023“渝見澳洲”少年推介官選拔賽初賽圓滿結(jié)束

7月3日至5日，2023“渝見澳洲”少年推介官選拔賽初賽在重慶舉行。來自56所小學(xué)校、近300名推介官從數(shù)千名參賽選手中脫穎而出，登上“渝見澳洲”初賽舞臺。他們以少年視角英文推介重慶武隆和澳大利亞的特色文旅，最終32名選手成功晉級決賽。

本次活動由重慶市文化旅游委、澳大利亞旅游局、武隆區(qū)人民政府聯(lián)合市政府新聞辦、市政府外辦、團市委、市公安局出入境管理局共同主辦，澳大利亞駐成都總領(lǐng)事館特別支持，武隆區(qū)文化旅游委和重慶國際文旅之窗共同承辦。

少年推介官分別圍繞“有趣的武隆”（Fun in Wulong）、“來澳大利亞道一聲你好”（Come and say G'day）主題進行英文演講，用不同的視角和理解，表達對兩地的認知與向往。少年推介官精彩的表現(xiàn)，獲得評委的肯定。

按照賽事安排，成功晉級決賽的32位選手將前往重慶武隆，沉浸式感知武隆之美，并參與2023“渝見澳洲”少年推介官選拔賽年度英語主題短片拍攝，借助渝澳兩地官方平臺、主流媒體等傳播渠道進行全球推廣。決賽暫定于7月中下旬舉行，冠、亞、季軍選手將有機會獲得往返澳大利亞機票、悉尼及凱恩斯免費文旅體驗機會，在澳大利亞展示“Z世代”風采，推介重慶文旅。

市文化旅游委副主任秦定波表示，將“渝見澳洲”少年推介官選拔賽系列活動打造為渝澳共商共建、共創(chuàng)共享的文旅嘉年華，打造為“引進來”文旅交流合作的示范樣板，既是落實渝澳文旅合作備忘錄的具體行動，也是協(xié)同推進文化強市、世界知名旅游目的地、中西部國際交往中心、西部國際傳播中心等建設(shè)的務(wù)實舉措。