Giorgi Lomsadze

The Black Seas right in between Eastern Europe and Western Asia. There are dozens of popular seaside towns along the Black Sea， places like Neptun， Romania， Ordu， Turkey and Sochi， Russia. The one were looking for is in the Republic of Georgia. Its the capital of the Georgian Region of Adjara. The mayor there hopes to introduce more tourists to local Georgian traditions， especially one called “chacha.”

Host： The tourism season along the Black Sea coast of Georgia is just around the corner. Get this. The mayor in the city has something special planned. The locals call it a “chacha tower.” When I heard about it， I couldnt quite believe it.

Reporter： Well， chacha is a Georgian hard drink which soon is going to flow from the tower， which they call“chacha tower，” in the city of Batumi on the Black Sea coast. Its going to be a fountain at the bottom of this tower， and once in a week chacha， the hard drink， is going to flow from there for free.

Host： OK. So this tower is in the middle of Batumi and this hard liquor is gonna flow like water from this fountain instead of water. Thats pretty wild. What does chacha actually taste like？

Reporter： Chacha is made from grape skins and it has a very strong grape flavour. Its a very strong drink. Sometimes， its described as a brandy，as a grape brandy. Some people call it just“1）moonshine.” Every time people think about chacha， it brings smile to peoples face， because they know that its a liquor. Its probably going to attract most of chacha lovers， because this drink is popular not only in Georgia but in places that...where people are familiar with this country.

Host： I mean， I know chacha is kind of the national drink of Georgia， but why do this？ Why open up a fountain？

Reporter： Well， we can attract only so many people with water， and probably can attract much larger crowds with chacha， especially if its going to flow from a fountain. So basically the city is trying to come up with many ways to attract larger crowds of tourists from different places， and they probably knew that this kind of news is going to catch eyes around the world， so I guess thats the idea.

Host： Yeah， well， it worked， didnt it？ Batumi has the potential for being one drunk town.

Reporter： Probably yes， and I know its either a good thing or a bad thing， but not a bad thing for tourism. Some people， not only in Batumi， but in Georgia have been critical because they think that places like Batumi have better things to offer like history and culture.

黑海位于東歐與西亞之間，在黑海沿岸有好幾十座大家喜愛的海邊城鎮(zhèn)，比如羅馬尼亞的納普頓、土耳其的奧爾杜和俄羅斯的索契等。而我們要找的是屬于格魯吉亞共和國的一個城市，它是阿扎爾自治共和國的首府。該市的市長希望能夠向更多的游客介紹格魯吉亞的傳統(tǒng)，特別是一種與查查美酒有關(guān)的傳統(tǒng)。

主持人：格魯吉亞黑海沿岸的旅游季節(jié)馬上就要到了。聽聽這個，這座城市的市長有一項很特別的規(guī)劃，當?shù)厝税阉凶鳌安椴榫扑恰?。我聽到這個消息時，都不敢相信自己的耳朵。

記者：呃，查查是格魯吉亞一種含酒精的飲料。這種美酒很快從黑海邊城市巴統(tǒng)的一座塔樓（人們稱之為查查酒塔樓）里流出來。這座塔樓的底部是噴泉，每周一次，查查酒會從那里免費流出。

主持人：好吧。這座塔樓是在巴統(tǒng)的市中心，美酒會像水一樣從噴泉里涌出來，這種做法蠻異想天開的。那查查酒究竟是什么味道呢？

記者：查查酒是用葡萄皮釀造的，葡萄味非常濃郁，很沖。有的時候，人們會稱之為白蘭地，它是一種葡萄白蘭地，有的人把它叫作“月光之酒”。人們每每提起查查酒，都會臉上帶笑，因為他們知道這是一種烈酒。這座塔樓可能會吸引許多喜愛喝查查酒的人，因為這種酒不僅在格魯吉亞很受歡迎，而且在不少了解這個國家的地方也同樣受歡迎。

主持人：我的意思是，我也知道查查酒算得上是格魯吉亞的國酒，但為什么要這樣做呢？為什么要弄一個酒噴泉？

記者：這個嘛，用水的話，我們可以吸引的人數(shù)有限，但用查查酒的話可能就會吸引更多的人了，特別是如果酒是從一個噴泉流出的話就更是這樣?？偟膩碚f就是這個城市試圖想出各種方法從各個地方吸引大批游客，當局可能覺得這種新聞能吸引全球的目光。我估摸著應(yīng)該是這種想法吧。

主持人：是的，好吧，看來這個方法也確實奏效，對吧？這樣一來，巴統(tǒng)有可能成為一個醉鬼云集的地方。

記者：有這個可能，我明白這可能是好事，也可能是壞事，但對旅游業(yè)來說不會是壞事。不僅僅在巴統(tǒng)，而且在格魯吉亞全國都有人對這事持批評態(tài)度，因為他們覺得像巴統(tǒng)這樣的地方有比酒更好的東西可以用來吸引游客，比如歷史、文化等。

格魯吉亞位于歐亞兩洲交界的高加索山地地區(qū)，同時又西鄰黑海，風景宜人。該國的農(nóng)業(yè)主要以種植葡萄、柑橘等水果為主，而旅游業(yè)也是該國的重要收入來源之一。因此，格魯吉亞政府一直致力于開發(fā)更有特色的旅游項目，以吸引更多的游客來該國觀光游覽，推動當?shù)亟?jīng)濟發(fā)展。

巴統(tǒng)是格魯吉亞的熱點旅游城市。數(shù)據(jù)顯示，2011年到訪格魯吉亞的280萬人次外國游客中，半數(shù)以上去過巴統(tǒng)，尤其在夏季，從亞美尼亞、阿塞拜疆、土耳其和俄羅斯到巴統(tǒng)消暑的游客源源不斷。為吸引游客，巴統(tǒng)市近年建造了不少別出心裁、造型獨特的建筑物，諸如用33個格魯吉亞文字母組成的燈塔、婚禮蛋糕外形的寫字樓、玻璃幕墻塔樓等，先后成為游客的留影景點。查查酒塔樓現(xiàn)在每晚七點向外流十分鐘的查查酒。

查查酒是用釀葡萄酒時榨完汁葡萄的殘渣再經(jīng)發(fā)酵蒸餾而造的高度酒，頭道蒸餾酒的酒精度數(shù)可達80度。飲用時，高度的查查酒需要與純凈水勾兌成40度左右的低度酒。