Not long ago, Amore Pacific Group announced to open global strategic cooperation with Alibaba Group on expanding business in new product incubation, new retail marketing, data asset purchase, overseas market development and other fields.By linking big data with Alibaba, Amore Pacific Group will integrate digitalization into the whole link of new product R&D, consumer research and marketing based on the principle “Customer Focus”.And, Amore Pacific Group will also launch reverse new product incubation based on C2B mode with Tmall Innovation Center for the first time.Previously, in Southeast Asian market, brands such as LANEIGE and Sulwhasoo of Amore Pacific Group have entered the Lazada e-commerce shopping platform acquired by Alibaba.