鐘衛(wèi)紅

第一次去位于杭州蕭山區(qū)ITC歸谷國際中心的杭州全球青年人才中心拜訪時，碰巧得知那里有一位年輕有為的巴西籍女性CEO，但那天她剛好外出開會了。據(jù)說她的日程排得很滿，不僅要參加各種會議和活動，要接受媒體采訪，有時還應(yīng)邀參與紀(jì)實(shí)電視節(jié)目的拍攝，在云南等地一待便是幾個月。

第二次前去拜訪時，終于如愿見到了這位女企業(yè)家，她的中文名叫戴妮（Daniela Sena）。和她剛見面還沒聊上幾句，仿佛就能馬上在腦中浮現(xiàn)出那個有陽光有沙灘、人們熱情奔放地跳著桑巴舞的遙遠(yuǎn)國度，戴妮似乎代表了大多數(shù)巴西人的性格特點(diǎn)——積極向上、開朗豪爽，待人熱情而有禮貌?！皠倹Q定來中國時，家里的親戚朋友都有些不能理解，為什么要專門跑到那么遠(yuǎn)的地方學(xué)習(xí)，因?yàn)樯磉呌泻芏嗳硕歼x擇去美國、澳洲，這些地方其實(shí)離巴西更近?！倍髂輨t堅持認(rèn)為，能用中文交流將成為國際競爭中的一大優(yōu)勢，中國的快速發(fā)展能給她帶來更多的機(jī)會與可能性。事實(shí)上，在中國的豐富經(jīng)歷確實(shí)帶給了她多種人生的可能性，并造就了多重身份的戴妮。

第一重身份：女企業(yè)家

懷著對未來的這份期待，2010年，戴妮踏上了這個神秘的東方古國，不久她便喜歡上了這個國家，喜歡上了這個她所學(xué)習(xí)、生活的城市?！八闫饋?，我已經(jīng)在這里待了12年了。巴西以外，這里就是我的家。”戴妮說。在浙江工商大學(xué)完成中文學(xué)習(xí)后，她又在杭州電子科技大學(xué)順利取得了經(jīng)濟(jì)管理專業(yè)的碩士學(xué)位。其間，戴妮學(xué)習(xí)和積累了許多關(guān)于中國文化的知識。她發(fā)現(xiàn)，在巴西也有很多朋友對中國充滿好奇，但沒有機(jī)會來到這里親身體驗(yàn)，于是，她在個人網(wǎng)站、YouTube、Instagram等國際社交平臺開通了賬號“Dani in China”，希望通過短視頻（Vlog）等傳播方式，讓更多人了解中國發(fā)展所取得的成就和中華文化的博大精深。在中國生活的這些年里，戴妮幾乎走遍了大半個中國，從最北端的東三省一直到海南三亞。在不同的城市體驗(yàn)不同的生活方式，這讓她感慨頗多：“很多人都評價中國是這樣的，或者是那樣的，其實(shí)中國真的很大，每個地方都不一樣，很難用一兩句話概括中國全部的樣子?！?/p>

在這些迥然不同的地域差異之中，戴妮還總結(jié)出一個中國人文化基因的共通點(diǎn)——那就是具有勤勞與拼搏的精神特性，憑借著自身的踏實(shí)肯干、勤奮努力，大多數(shù)人都能相對較好地立足于社會?！岸?，中國人對外國人普遍都非常友好。”戴妮補(bǔ)充道。這也讓她深受啟發(fā)，并開始萌生做生意的想法。

研究生畢業(yè)后，戴妮便和一位中國朋友合伙成立了一家名為Continental Comex的國際貿(mào)易公司，主營巴西與中國之間的商品貿(mào)易。公司逐漸走上正軌，涉及的業(yè)務(wù)范圍也從家居日用品逐漸擴(kuò)展到大型機(jī)械等，這讓作為公司掌舵人的戴妮積累了更多國際商務(wù)經(jīng)驗(yàn)，更加深入地了解中國市場的現(xiàn)狀與中國客戶的需求。隨著時間的推移，公司得到了巴西貿(mào)促會的官方支持，而戴妮又迎來了一位南非籍的新合伙人——Johan van Dyk，公司主營業(yè)務(wù)范圍又進(jìn)一步延伸至歐洲、澳洲和非洲。同時，戴妮和她的合伙人們還在中國新注冊了咨詢公司。成立新公司的目的是讓更多國外客戶能更準(zhǔn)確地了解中國企業(yè)，并將具有創(chuàng)新力和競爭力的新“中國制造”產(chǎn)品通過跨境貿(mào)易等途徑推廣到其他國家和地區(qū)，推動中國企業(yè)更好地實(shí)現(xiàn)“走出去”。

全球經(jīng)濟(jì)發(fā)展正面臨深層次的變革，這要求國際貿(mào)易合作的參與者不僅與時俱進(jìn)，還要了解相互之間的社會和文化。每次回到巴西，戴妮總會成為當(dāng)?shù)孛襟w和國際貿(mào)易行業(yè)競相邀請的“紅人”，她曾被邀請做過多次演講，暢談在巴西和中國從事國際貿(mào)易的區(qū)別以及如何實(shí)現(xiàn)中巴貿(mào)易雙贏，獲得了不錯的反響。她還接受巴西主流報紙《CORREIO DE SERGIPE》和 《CINFORM》等眾多在巴西國內(nèi)有影響力的媒體專訪，她的成功經(jīng)驗(yàn)激勵了一些巴西人也開始嘗試著走近中國，分享中國改革的紅利，更加積極地參與到中巴之間的國際合作與交流中來。

新冠肺炎疫情暴發(fā)前，戴妮還經(jīng)常組織跨境商務(wù)活動，邀請巴西企業(yè)家與投資協(xié)會來中國洽談商務(wù)項(xiàng)目：曾擔(dān)任巴西著名企業(yè)家Bel Pesce（位列巴西福布斯榜前30名、巴西“最有影響力100人”之一）中國行的項(xiàng)目策劃負(fù)責(zé)人，多次協(xié)調(diào)組織巴西政府代表團(tuán)來中國參加廣交會和澳門國際貿(mào)易投資展覽會等活動。戴妮同時擔(dān)任巴西參議院秘書，主要為巴西政府項(xiàng)目提供方案建議與執(zhí)行支持;促成巴西塞爾希培州科技局落戶杭州蕭山，從巴西引入科技創(chuàng)新項(xiàng)目，助力杭州發(fā)展。

第二重身份：全球女性社團(tuán)創(chuàng)始人

2018年，戴妮萌生了一個新的想法：將自己的創(chuàng)業(yè)經(jīng)驗(yàn)分享給身邊的女性留學(xué)生，鼓勵她們找到自己的人生目標(biāo)，不再迷茫，共同成長。于是，她創(chuàng)建了一個女性商務(wù)社團(tuán)——SHE UP。漸漸地，許多志同道合的伙伴自愿自發(fā)地加入社團(tuán)，并且通過口碑相傳又進(jìn)一步擴(kuò)大了社團(tuán)的影響力。如今，SHE UP已經(jīng)在全球擁有來自70多個國家的6000多名成員，經(jīng)常舉辦線上線下活動，成員們相互分享寶貴的個人成長故事和優(yōu)質(zhì)的創(chuàng)業(yè)資源。

“記得有一次開會，我發(fā)現(xiàn)一位來自黎巴嫩的女留學(xué)生正在默默流淚，問她為什么，她說沒想到女性可以獨(dú)立開車?！贝髂莼貞浾f，這些話帶給她非常大的觸動，也更加堅信，鼓勵和支持社團(tuán)里所有女性同胞勇敢地去發(fā)現(xiàn)自身的可能性、尋找自身的社會價值并享受事業(yè)成功的喜悅，是多么有價值和有意義的一件事。

還有一位在北京生活的菲律賓女孩，她總是和戴妮說，想自己在中國開一家菲律賓特色的餐廳?！澳菫槭裁床粐L試一下呢？”戴妮熱心地教她如何去計算開餐廳的成本和可能得到的回報。在戴妮的鼓勵下，這位菲律賓女孩參加了一檔跨國職業(yè)體驗(yàn)類紀(jì)實(shí)節(jié)目《功夫?qū)W徒之走讀中國》，與來自中國、英國、意大利、巴西、印度、墨西哥、阿富汗、菲律賓等世界各地的國際學(xué)徒，齊聚云南紅河州元陽縣阿者科村、寧夏回族自治區(qū)等地，對當(dāng)?shù)鬲?dú)具特色的生態(tài)環(huán)境、脫貧攻堅的經(jīng)濟(jì)發(fā)展成果和絢麗多彩的民族文化進(jìn)行體驗(yàn)。國際學(xué)徒們在展開個人能力比拼的同時，也對推動自己家鄉(xiāng)發(fā)展有了新的思路。 正是因?yàn)檫@個節(jié)目，菲律賓女孩的創(chuàng)業(yè)想法被投資人相中，并獲得了開餐廳的啟動資金，她的菲律賓特色小館如今在北京已成為小有名氣的“網(wǎng)紅餐廳” 。515B6369-D5B1-4A9C-B538-895307B3FD2D

第三重身份：帶貨網(wǎng)紅

在幫助社團(tuán)成員的餐廳成為“網(wǎng)紅”之外，其實(shí)戴妮本身就是一名網(wǎng)紅，經(jīng)常被邀請到各地的跨境電商平臺做主播。據(jù)戴妮介紹，具有中國特色的小商品和電子產(chǎn)品，在巴西十分走俏。

11個小時，是中國與巴西的時差，也是戴妮離家的距離。一根網(wǎng)線、一部手機(jī)不但成為她與家鄉(xiāng)溝通的紐帶，也為戴妮搭建起逐夢的橋梁?！拔液芨吲d能在中國當(dāng)主播。中國電商直播體系很成熟，這里有許多資深的前輩，從他們身上我能學(xué)到很多先進(jìn)的經(jīng)驗(yàn)，這對我未來回到巴西從事相關(guān)商務(wù)工作很有幫助?！贝髂菡f。

每次直播前，戴妮都會提前了解產(chǎn)品，與搭檔熟悉直播腳本，學(xué)習(xí)新的任務(wù)和流程......這些在旁人看起來似乎有些乏味的工作，戴妮做起來卻十分享受，即便是彩排，她也會認(rèn)真對待。也正是因?yàn)檫@份認(rèn)真，“洋主播”戴妮從最初直播時只有幾十位粉絲，成長為流量最高峰時引起10萬網(wǎng)友圍觀的直播“大咖”。 “為了留住直播間的網(wǎng)友，我和搭檔要以飽滿的狀態(tài)不停地介紹直播間的產(chǎn)品、回答網(wǎng)友的提問，并用一些小游戲活躍氣氛?！贝髂萁榻B說。她深諳直播流量和帶貨銷量的相互關(guān)系和獲得流量的訣竅技巧：只有保持直播間活躍的狀態(tài)，才能吸引更多關(guān)注，從而賣出更多產(chǎn)品。每場直播都會消耗掉戴妮大量精力和體力，而對她來說，美味可口、種類豐富的中國菜則是工作結(jié)束后解壓賦能的最佳選擇。

“中國的互聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展得非?？欤夹g(shù)也較為成熟。以新冠肺炎疫情影響下的學(xué)校教育來說，大多數(shù)學(xué)校都能通過網(wǎng)上課堂有條不紊地保持教學(xué)進(jìn)度，這很難得?！贝髂菅a(bǔ)充道。

第四重身份：杭州亞運(yùn)會體驗(yàn)官

2021年，戴妮成為杭州亞運(yùn)會體驗(yàn)官。在杭州亞運(yùn)會國際文明禮儀大賽上，她被邀請擔(dān)任大賽評委。來自亞洲、歐洲、非洲10多個國家和地區(qū)的選手們，帶著對杭州亞運(yùn)會的美好期待、對杭州這座“世界上最美麗華貴之天城”的熱愛，熱情洋溢地闡釋了他們所感受和理解的中華之禮的魅力，這讓作為的評委的戴妮對自己生活、工作、創(chuàng)業(yè)的這座城市有了更進(jìn)一步的思考與感悟。

同時，戴妮還是杭州全球青年人才中心“青年領(lǐng)讀人”計劃的薦書大使。這項(xiàng)讀書計劃每個月都會邀請一位優(yōu)秀青年人才推薦書籍，與中國網(wǎng)絡(luò)作家村等組織和機(jī)構(gòu)合作，國際青年們共聚一堂，閱讀佳作，分享感悟，深入了解漢字與中文的獨(dú)特魅力，活動不僅有線下面對面的交流，還通過杭州全球青年人才中心視頻號、B站同步直播，獲得眾多讀書愛好者的線上圍觀，超過4000余人次在線觀看。

“你要做的事那么多，每天時間能安排得過來嗎？”訪問接近尾聲時，筆者不由地發(fā)出這樣一句感嘆。戴妮笑著說：“我今天還有一個四小時的直播?！笨吹贸觯鋵?shí)對自己繁忙而奔波的日程樂此不疲。

直到采訪結(jié)束后，我才知道戴妮還有另一個身份——英國某新晉彩妝品牌的聯(lián)合創(chuàng)始人。

Daniela Living Her Multiple Amazing Lives

By? Zhong Weihong

The first time I visited the Hangzhou Global Youth Talent Center at the ITC Guigu International Center in Xiaoshan district， Hangzhou， I happened to hear about a young and talented Brazilian female CEO there， who unfortunately was away for a meeting that day. It was said that she always runs on a full schedule： not only does she attend various meetings and events， takes media interviews from time to time， but also goes on business trips frequently.

On my second visit， I finally got to meet this businesswoman， whose name is Daniela Sena. Before we barely talked to each other， she immediately struck me as a typical Brazilian girl — positive， cheerful， warm and polite. Looking at her， I could see in my minds eye a distant Southern American land of sunshine， sandy beaches， and samba dancing. “When I first decided to come to China， my relatives and friends at home were a little confused about why I had to travel so far away specifically to study， as there were many people around me who chose to go to the United States and Australia， places that were actually closer to Brazil.” Daniela， on the other hand， insists that being able to communicate in Chinese will be a big advantage in international competition and that Chinas rapid development can bring her more opportunities and possibilities.515B6369-D5B1-4A9C-B538-895307B3FD2D

With such expectations for her future， in 2010 Daniela set foot in China， the mysterious ancient country in the East. Soon she fell in love with the country and the city where she studied and lived.

“Ive been here for 12 years now. Outside of Brazil， this is my home，” Daniela said. After graduating from Zhejiang Gongshang University with a bachelors degree， she went on to successfully obtain a masters degree in economics and management from Hangzhou Dianzi University. During her time studying in China， Daniela accumulated a lot of knowledge about Chinese culture. She found that many of her friends in Brazil were curious about China but did not have the opportunity to come here to get firsthand experience， so she opened an account named “Daniela in China” on her personal website， YouTube， Instagram and other social media platforms. During these years of living in China， Daniela has traveled most parts of the country， from the northernmost eastern provinces to Sanya， Hainan in the south， experiencing various lifestyles in different cities.

Daniela also summed up a common feature of Chinese people culture-wise， that is a hardworking attitude. With their down-to-earth and diligent efforts， most Chinese are able to secure their own spot in the social ladder. “Also， Chinese people are in general very friendly to foreigners，” Daniela added. This also cheered her up and made her want to start doing business here.

After finishing her masters program， Daniela partnered with a Chinese friend to set up an international trading company called Continental Comex， which specializes in trading goods between Brazil and China. Her success has inspired some Brazilians to try to get closer to China， and to participate more actively in international cooperation and exchanges between China and Brazil.

In 2018， Daniela had a new idea： to share her entrepreneurial experience with female international students around her， to encourage them to find their own goals in life， to help them out when they are feeling lost， and to grow together with them. Therefore， she created a womens business club? — SheUp. Gradually， a growing number of like-minded partners spontaneously joined her club， which has further expanded the clubs global influence. Today， SheUp has more than 6，000 members from over 70 countries around the world and they regularly hosts online and offline events where members share valuable personal growth stories and quality entrepreneurial resources with each other.515B6369-D5B1-4A9C-B538-895307B3FD2D

Before helping one of her club members restaurant become popular online， Daniela is in fact already a social media influencer herself and is often invited to do live-stream sales on cross-border e-commerce platforms. According to Daniela， small consumer goods and electronic products with Chinese characteristics are very popular in Brazil.

Eleven hours， the time difference between China and Brazil， is also the distance between Daniela and her hometown. The internet with a cell phone has not only became the communication link between her and her home country， but also built a bridge for Daniela to pursue her dream. “I am very happy to be a live-streaming salesperson in China. Chinas live-streaming e-commerce industrial system is very mature， and there are many experts in this industry， from whom I can learn a lot of advanced experience. It will be very helpful for me to work in related business back in Brazil in the future.”

In 2021， Daniela became the Hangzhou Asian Games Experience Officer. At the International Etiquette Contest for Asian Games Hangzhou 2022， she was invited to serve as a judge， listening to participants from more than 10 countries in Asia， Europe and Africa， who were enthusiastically explaining their expectations for the Asian Games and expressing their love for Hangzhou.

Daniela is also the ambassador to recommend books for the “Young Readers” program of the Hangzhou Global Youth Talent Center. This reading program invites one outstanding young talent to recommend books every month， and cooperates with the Village of Chinese Internet Writers， where international young people get together to read masterpieces， share their feelings， and learn more about the unique charm of Chinese characters and Chinese language.

“With so many things to do， how can you manage to accomplish them every day？” When the interview was coming to an end， I couldnt help but made such an exclamation. Daniela smiled and said， “After we are done here， I still have a four-hour live-streaming job today.” You can tell she is actually happy with her busy， on-the-go schedule.

It wasnt until after the interview that I learned Daniela had another identity — the co-founder of an up-and-coming British makeup brand.515B6369-D5B1-4A9C-B538-895307B3FD2D