LABOR DAY Holiday TRAVEL IN NUMBERS

2024: 59 million domestic trips per day

2019: 49 million domestic trips per day

Average spending per trip is still lower than pre-Covid levels

2024: 566 yuan

2019: 603 yuan

Top Domestic Tourist Cities

Beijing" ""Shanghai"" "Hangzhou， Zhejiang"""" Chengdu， Sichuan"""" Chongqing

top small city destinations

Yangzhou， Jiangsu"""" Luoyang， Henan"""" Qinhuangdao， Hebei

Rise of Viral Cities

Harbin， Heilongjiang

When: January – February 2024

Major attractions: Ice and Snow Festival， friendly locals

Over 81% increase in average daily visitors， and 235% increase in tourism revenue during the Lunar New Year holiday

Tianshui， Gansu

When: March – April 2024

Major attraction: Malatang (a spicy broth street food)

2000% growth in searches for Tianshui on travel app Qunar; bookings increased by 21 times during the Qingming Festival holiday

Zibo， Shandong

When: March 2023 – Now

Major attractions: Barbecue， Duek Head Guy and other influencers

5.9 million Zibo-related videos posted on Douyin in the past year， with 28.4 billion total views