重慶車企“走出去”面臨三大困擾：信息、法律、金融風(fēng)險

近日，某重慶知名車企高層負責(zé)人（應(yīng)采訪者要求隱去其姓名）在接受記者采訪時表示，參加調(diào)研的車企在“走出去”擴展外部市場方面遇到的困擾主要集中在以下三個方面：

一是對投資國的基本情況難以準(zhǔn)確地把握。對投資國產(chǎn)業(yè)政策、法律法規(guī)、準(zhǔn)入條件、進入模式不熟悉，會造成不必要的損失。希望加強政府部門主導(dǎo)下的多邊或雙邊經(jīng)貿(mào)磋商，減少和排除境外各種貿(mào)易技術(shù)壁壘，積極與相關(guān)國家（地區(qū)）簽訂投資貿(mào)易保護協(xié)定、避免雙重征稅協(xié)定、司法協(xié)助協(xié)定、經(jīng)貿(mào)合作協(xié)定等政府間協(xié)定，為“走出去”的企業(yè)營造寬松和諧的營銷環(huán)境。

二是法律障礙。由于傳統(tǒng)習(xí)俗和法律沿革不同等因素，很多國家的法律體系和中國大陸不盡相同，在對于同一個事實的判斷上有所不同，這本是非常正常的，就需要我們的企業(yè)和當(dāng)?shù)氐穆蓭熍c律師事務(wù)所有很好的溝通，而對于大多數(shù)中國企業(yè)尤其是民營企業(yè)來說，這恰恰是一個難點、難題。希望政府建立經(jīng)常性固定信息通道（如：公共商貿(mào)信息平臺），給企業(yè)提供境外相關(guān)市場信息，介紹合作伙伴，對企業(yè)進行及時有效的風(fēng)險提示和預(yù)警報告。

第三是金融風(fēng)險，尤其是匯率風(fēng)險，這一風(fēng)險在新興經(jīng)濟體國家尤其突出。希望政府能在這方面給予更多支持，如：扶持在境外創(chuàng)立銷售機構(gòu)（含網(wǎng)絡(luò)平臺）、開拓國際市場資金補貼（廣告宣傳、貸款貼息、境外注冊、專利保護、人身保險）。

為此，車企負責(zé)人們還一致希望政府相關(guān)部門能夠設(shè)立專門機構(gòu)，具體負責(zé)政策咨詢、業(yè)務(wù)及人才培訓(xùn)、境外市場信息定期發(fā)布、風(fēng)險評估和防范，介紹境外相關(guān)法律法規(guī)、組織協(xié)調(diào)各家車企聯(lián)合到境外設(shè)立營銷機構(gòu)。

● 編輯：李靜

長安汽車 攝影：何鋒

A senior manager of a renowned Chongqing auto-maker （requested to be anonymous） said during the interview that barriers baf fling local auto-makers in “expanding external markets” are mainly three：

One， it is dif ficult to accurately grasp the basic conditions in the invested nation. The unfamiliarity toward industrial policies，laws and regulations， access conditions and entrance modes may cause unnecessary losses. By enhancing multilateral or bilateral trade negotiations dominated by government，we strive to minimize and eliminate various trade technological barriers abroad. Through active signing of investment and trade protection agreements with relevant countries （regions）and avoiding inter-governmental agreements like dual taxation， judicial assistance and trade cooperation， we can create easier and more harmonious marketing environment for enterprises' “go-global” endeavors.

Two， legal barriers. Due to dif ferent traditions， local customs and laws， many countries' legal systems are quite dif ferent from that in Chinese mainland， thus giving rise to different judgment toward the same fact， which is very normal. This requires our enterprises to communicate thoroughly with local lawyers and law firms. To most Chinese enterprises， private enterprises in particular， however， this is a hard nut to crack. They hope government to set up regular f xed information channels （such as public trade information platforms）， of fer enterprises relevant overseas market information， introduce partners and give enterprises timely and ef fective risk reminders and alerts.

Three， financial risks， especially exchange rate risks. Such risks are quite prominent in emerging economies. More government support is expected in areas like establishing sales agencies abroad （including internet platforms）and exploring international market capital subsidies （favorable advertisements， loans and interest subsidies， overseas registrations， patent protections and life insurances）.

To this end， auto-makers all hope government departments to set up specific institutions for policy consultation， business and talent training， regular release of overseas market information， risk evaluation and prevention，introduction of overseas laws and regulations and organization of auto-makers to jointly set up overseas marketing agencies.

Three Challenges Hinder Chongqing Auto-makers from Going Global：
Information， Laws and Financial Risks