Abstract：With the diversified development of society，the vigorous development of art and culture industry market has also been promoted.As an important force and spiritual pillar for the survival and development of a nation，culture needs us to inherit the excellent traditions.This paper discusses how to make professional breakthroughs and development on the basis of not abandoning Chinas extensive and profound culture in order to achieve the common development of inheritance and innovation of artistic culture.

Key word：Inheritance and development；art innovation；people oriented

1 Inheritance and innovation of art culture

With the rapid development of the times and the use of various new media methods，more and more culture and knowledge are sweeping into our lives.The traditional culture of the Chinese nation has been greatly impacted，and Chinese and Western cultures have been strongly collided.In artistic creation，the design and creation of traditional style are limited.Only constant innovation can promote the development of its industry and culture.It is necessary to study and draw lessons from the excellent cultures of people all over the world.Summarizing and improving the knowledge learning is the key condition for innovation to better integrate these different cultures into our design.Today is an era of rapid development，integration and opening up.Art and culture should also form competitiveness in the international market.Without competitiveness，there will be no vitality，and there will be no way to talk about cultural output and cultural soft power.The inheritance and innovation of artistic culture is one of the most important driving forces of social development in every era.Contemporary artistic creators and workers should take the traditional culture of Chinese civilization as the foundation，dare to break through and innovate，and promote the innovation-driven development and transformation of artistic and cultural industries，so as to promote the prosperity of national artistic and cultural industries and national soft.Strength development.

2 Influence of culture on art design

Today，with the internationalization and globalization of art and culture market，Chinese contemporary art design must have its own national characteristics，Chinese style and national characteristics，and meet the spiritual needs of the people，so as to have vitality.The characteristics of Chinese traditional culture are distinct and distinctive.The development of Chinese traditional culture should be combined with the needs of the times.The connotation of culture plays an important role in art design.Culture is the soul of a design work.A design concept with theme and culture is an attractive design.Simple design only needs function.Cultural connotation gives new vitality and vitality to design works.Culture is also the guide and guide of design works.Positive culture drives positive artistic design.Art design is also the carrier of culture and the different manifestations of culture.A good work of art needs more people to resonate with it and create feelings and Reflections for people.It is not only a simple good-looking，meaningful and cultural works that can be remembered and spread.

3 Epilogue

The creation of works of art is long and difficult.As a literary and artistic Creator at the present stage，he must firm his will in the long river of the times and devote himself wholeheartedly to the artistic creation in the new period.In the process of inheriting the history and culture，we need to innovate constantly，combine with the background of the times，and use the advanced science and technology to promote the development of cultural industry at the present stage.In the process of artistic creation，we should improve the pursuit of spiritual culture，and combine the needs of the people for artistic works to produce our own unique views on art，and insist on creating simple，popular and positive artistic and cultural works.Art knows no boundaries or categories.As a literary and artistic creator，he should not only learn from the cultures of different nationalities，but also understand and learn many aspects of knowledge，which can be injected into his works.

作者簡介

王冰（1994—），女，漢，山東濟(jì)南市人，齊魯工業(yè)大學(xué)16級在校研究生，環(huán)境藝術(shù)設(shè)計。