To Meet the Demand of Public Scientific Literacy Construction till 2035

Gao Hongbin1Guo Fenglin2

（China Research Institute for Science Popularization，Beijing100081）1（Beijing Foreign Studies University，Beijing100089）2

Abstract：China set 2035 as its goal to march primarily into socialist modernization.To achieve this goal depends on the joint efforts of the whole society，as well as the human and intellectual support underpinned by public scientific literacy.Looking into the world in 2035，globalization and regional integration will be irresistible in trend.China may become the largest economic body，science and technology will become more engaged with industry.Moreover，in view of China’s progression by 2035，the country will achieve more balanced and adequate development.Economic development in China would be innovation-driven and consumption-led，with science and technology playing a more important role in industrial transformation.Such a situation provides an opportunity for the construction of public scientific literacy and requires that the construction must be reformed in terms of contents and methods.

Keywords：2035；socialist modernization；public scientific literacy；situation analysis

CLC Numbers：N4Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.001

Building a Robust and Agile Framework for AI Ethics and Governance

Duan Weiwen

（Center for Science， Technology and Society，Chinese Academy of Social Sciences；University of Chinese Academy of Social Sciences，Beijing 100732）

Abstract：While many countries proposing projects and strategies for the development of artificial intelligence（AI），the ethical risks and governance of AI have also become the focus of the common world.Given the different social environments and cultural backgrounds in different regions，it is difficult to build a unified global framework for AI ethics and governance.China is generally more optimistic about the positive impact of AI on the well-being of the economy，society，enterprises，and individuals.However，the ethical risks of AI are not fictitious.On the one hand，while ordinary users enjoy various innovations and conveniences，they will inevitably be afraid of the abuse of personal data and the opacity of algorithmic decisions.On the other hand，developers also worry about the lack of ethical regulation which may make them pay a high price for the risks there arise.To eliminate this double anxiety，it is necessary to carry out“technical-ethical”assessment and correction，and to construct trust mechanism for AI.What’s more，it is important to build a robust and practicable framework for AI ethics，and to achieve agile governance based on full consideration of the social impact of AI，its compatibility within the whole world，and the baseline of maintaining peace.

Keywords：artificial intelligence ethics and governance；trust mechanism for AI；“technicalethical”correction，agile governance

CLC Numbers：TP18；B82-05Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.002

Technology Driving and Deep Interaction：The Cross-century Construction of Science Communication by AI

Huang Shijin

（Institute of humanities，East China University of Science and Technology，Shanghai 200237）

Abstract：The research and application of artificial intelligence（AI）has launched its way from 1950’s to 21st century with the rapid development of computer and network technology， and has performed profound impacts on all levels of society.For science communication，AI is reconstructing itself in two dimensions，namely，technology driving and deep interaction.On the one hand，AI drives science communication to realize its fundamental reform which takes audience’s demand as internal driving force through technological revolutions; on the other hand，AI realizes the deep interaction between disseminators and audiences in science communication through big data of communication subject，netization of communicating media，and individualization of communication content.

Keywords：artificial intelligence；science communication；technology driving；deep interaction

CLC Numbers：TP18；G206.3Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.003

Public Understanding of the Application and Governance of Artificial Intelligence in Medicine and Healthcare

Zhang Han

（Communication University of China，Beijing 100024）

Abstract：Artificial intelligence （AI）is applied to medicine and healthcare rapidly and becomes the frontier of medical innovation.It will bring great changes for traditional practices of medicine，health，and care.Based on investigation of frontier research，the paper sorted out the international development of medical AI for its innovations and application prospects.From the perspective of‘public understanding of science’，public recognition and acceptance are crucial factors for the successful clinical application of medical AI.Therefore，various stakeholders from government，professional bodies，AI developers and other institutions should work together to provide channels for the public to participate in and understand the actual abilities as well as potential risks of medical AI.A sound regulatory system should be built so that the development of medical AI would conform to legal norms and ethical observance，and could obtain broad public support.

Keywords：artificial intelligence；medicine and healthcare；public understanding；public trust

CLC Numbers：TP18；G206.3Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.004

Research on Artificial Intelligence Ethics from the Perspective of Science Fiction Creation

Liang Weiguo

（School of Philosophy and Religion，Minzu University of China，Beijing 100081）

Abstract：The rapid development of artificial intelligence（AI）provides creative materials and scientific evidences for science fiction creation，while science fiction creation provides AI research with future imaginations and developing possibilities.Such separating and interacting relationship forms rich spiritual and sensory experiences.The fundamental reason for these experiences is that AI（which takes data and algorithms as its core technology）has gradually broken through the ethics of anthropocentrism under the guidance of symbolism，connectionism，and behaviorism.This change of anthropocentric ethics may lead to the loss of human control on machines，or even the destruction of humankind.To avoid this predicament，we need to build a new ethic in which human and artificial intelligence could coexist，namely，a quasi-partnership between humans and artificial intelligence based on anthropocentrism.

Keywords：ethics；artificial intelligence；science fiction creation；subjectivity；anthropocentrism

CLC Numbers：TP18；B82-057Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.005

Analysis on Public Attitude to GMF Risk and Its Cause of Formation:A Study Based on Virtual Ethnography

Cui Bo1Lin Fangyu2

（Communication University of Zhejiang，Hangzhou 310018）1

（Hainan Hinews Co.Ltd，Haikou 570206）2

Abstract：The paper investigates how the supporters and opponents of genetically modified food（GMF）in two different QQ groups defend their own stands，and finds that both sides take advantages of existing local knowledge to construct their understanding of GMF risk.To some extent，traditional Chinese notions of nature and food act as a social amplifier of the risk.

Keywords：GMF；supporters of GMF；opponents of GMF；local knowledge

CLC Numbers：G206.3Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.006

Empirical Study on Network Communication Power of the National Research Institutions of China:A Case Study on Institutes under Beijing Branch of CAS

Yuan Zhibin1Li Meng2

（Institutes of Science and Development，Chinese Academy of Sciences，Beijing 100190）1

（Institute of Automation，Chinese Academy of Sciences，Beijing 100190）2

Abstract：In the network era，the network communication power of institutions or organizations reflects their abilities in shaping social image and providing social services.It is practically important for research institutions to study and enhance their network communication power since they are carriers and platforms for science and technology innovations.Based on Qingbo Big Data，the paper explores and analyzes the network data of 43 national institutes under Beijing Branch of Chinese Academy of Sciences（CAS），and makes a systematic quantitative analysis on related situation of network communication power.It has been found that China’s national research institutions generally pay insufficient attention to network communication，and stay basically at the initial stage of network communication（i.e.，mainly in the form of web pages and online forums）.There is little use of new media represented by micro-blog，WeChat，and clients.Finally，suggestions on network communication power for national research institutions of China are put forward according to present situation and future trends of network，such as constructing network communication systems， enhancing network communication capabilities，and learning how to tell“science stories”well.

Keywords：network communication power；national research institutions；new media；Chinese Academy of Sciences

CLC Numbers：G206.3Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.007

Study on Science Popularization Evaluation System in Science and Technology Institutes Supporting“Mass Entrepreneurship and Innovation”

Lu Ying1,2Yang Zhiping1,2Xu Yingqi1Yan Xiaoyan1,2Xu Wenjuan1Cai Peng3

（Chengdu Library and Information Center，Chinese Academy of Sciences，Chengdu 610041）1

（Department of Library Information and Archives Management，School of Economics and Management，UCAS，Beijing 100190）2

（Chengdu Science Popularization and Culture Industry Association，Chengdu 610041）3

Abstract：The construction of evaluation system is an important means to measure science popularization effects and abilities in supporting“Mass Entrepreneurship and Innovation”.This paper examines and analyzes current researches in science popularization evaluation in China，and constructs evaluation indicator system for science popularization in line with“Mass Entrepreneurship and Innovation”.The indicators are designed with reference to four aspects of science popularization，namely，science popularization conditions，science popularization processes，science popularization effects，and integration of science popularization with economy.In the end，the paper proposes to build a science popularization evaluation system for science and technology institutions supporting“Mass Entrepreneurship and Innovation”.

Keywords：“Mass Entrepreneurship and Innovation”；science popularization；evaluation indicator design

CLC Numbers：N4Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.008

A Research on the Construction of Standard System for Science Popularization Service

Qi Xin1Hou Fei2Liu Qi1Cao Lingxia2

（China Science and Technology Museum，Beijing 100012）1

（China National Institute of Standardization，Beijing 100191）2

Abstract：The standardization of science popularization service is a managemental idea which introduces the concept of standardization into science popularization service.It is of great significance in promoting robust and sustainable development of science popularization in China.However，current research on standardization of science popularization service is still blank; the connotation of science popularization service and its standardization are defined for the first time in this paper.The development of standardization of science popularization service at home and abroad are also analyzed，and the principles，methods，framework and standards for constructing standardization system are put forward.

Keywords：science popularization service；standardization；standard system

CLC Numbers：G265Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.009

Thoughts on the Classification of Exhibits in Science and Technology Museums

Ren Peng

（Beijing Yimu Animation Technology Co.LTD，Beijing 100086）

Abstract：Based upon investigations on domestic and overseas science and technology museums as well as literature review on museum exhibits，this paper summarizes past representative research findings on classification of exhibits in science and technology museums，attempting to conduct a further analysis on unexplored aspects of the classification of exhibits according to the principle of“Developing from inheritance，innovation from development”.The study tries to expand and supplement the classification methods to enrich research attainments in this field.It aims to provide references for future thematic plan and exhibit design for modern science and technology museums，so as to lead to a better functioning of museum exhibits discussed herein.

Keywords：science and technology museums；popular science exhibits；exhibits in science and technology museums；classification

CLC Numbers：G265；N4Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.010

Characteristics and Influences of Physics Textbooks Used in the Period of Westernization Movement

Liu Zhixue1，2Chen Yunben2Wang Zunbo3

（Mudanjiang Normal University，Mudanjiang 157011）1

（Harbin Normal University，Harbin 150025）2

（Mudanjiang Medical University，Mudanjiang 157011）3

Abstract：During the period of Westernization Movement in 19th century in China，the government exploited mines，built factories，ran schools，and managed translation of western books.Physics textbooks were also translated and introduced into China.At that time，the translated physics textbooks were mainly about the construction of knowledge system of physics，the function of scientific methods and the enlightenment of scientific spirit.Although there were some problems like over-emphasizing practical value orientation，neglecting basic theoretical knowledge，disconnecting teaching from learning in experimental research，it is doubtless that physics textbooks at that time were involved in the construction of scientific education system guided by“Chinese essence with Western utility”，and used in training the first group of science disseminators in modern China，which supported the Reform Movement and the 1911 Revolution with spiritual nourishment and ideological weapon.These physics textbooks were successful with their historical value of scientific enlightenment，accelerated to a certain extent the demise of the Qing Dynasty，and promoted the process of modernization of Chinese society.

Keywords：Westernization Movement；physics textbook；scientific enlightenment

CLC Numbers：N43Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.011

Review on Publication of Science Popularization Textbooks from the Perspective of Science Popularization Practitioners Cultivation

Wang Xiaoyi

（China Science and Technology Press，Beijing 100081）

Abstract：Based on the investigation of science popularization practitioners training and cultivation，the statistical analysis of science popularization monographs published during 1950—2016，as well as the definition of science popularization practitioners and science popularization textbooks，this study analyzes current situation and demands of science popularization practitioners，and assesses the publications of science popularization textbooks.The main conclusion is that the fragmentizing of science popularization textbooks directly reflects the weakness of science popularization practitioners cultivation and the lack of training systems.Suggestions are proposed in the paper as the following：firstly，strengthen the construction of science communication and popularization disciplines; secondly， routinize the science popularization practitioners training and cultivation and normalize corresponding science popularization textbooks；finally，construct science popularization professional cultivation system and science popularization staff training system，so as to lay a solid foundation of manpower for the long-term development of science popularization.

Keywords：science popularization textbooks；master of popular science；science popularization practitioner

CLC Numbers：N4Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.012

Clarkesworld and the Translation and Acceptance of Contemporary Chinese Short Science Fictions

Wang Xueming

（School of International Studies， University of International Business and Economics， Beijing 100029）

Abstract：Clarkesworld，a world-renowned e-magazine for science fiction & fantasy，initiated a project of translating and showcasing Chinese short science fictions in 2015.Over a time span of five years，it has become a major platform which devotes consistently to introducing Chinese science fictions to international readers.Based on statistical analysis of translated Chinese science fictions in theClarkesworld，this paper attempts to offer a panoramic view on the translation and acceptance of contemporary Chinese short science fictions in five aspects，namely，original authors，selection and quality of source texts，genres and themes，translators，and translation reviews.

Keywords：Clarkesworld；contemporary Chinese short science fictions；translation；acceptance

CLC Numbers：N4Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.013

Research on Narrative Strategies in Medical Health Popular Science Animations：Taking the “Inside Out”，“Cells at Work”and“Osmosis Jones”as Examples

Zeng Wenjuan1,2

（School of Communication，East China Normal University，Shanghai 200241）1

（Shanghai Chongming Media Center，Shanghai 202150）2

Abstract：As one of the important forms of popular science creation，animation is more and more loved and used by popular science creators.Medical health is an important part of popular science，and the number of works in this field is increasing year by year.This paper uses the classic narratology theory to explore the narrative strategies applicable to general medical health popular science animations from different points of views such as the setting and combination of roles，the shaping and connection of internal and external human body，the choice and switching of narrative perspectives，and the construction and arrangement of narrative structures.The study focuses on the analysis of excellent popular science animation works such as“Inside Out”，“Cells at Work”and“Osmosis Jones”，so as to provide inspiration for the creation of popular science animations of this kind.

Keywords：medical health；popular science animation；narrative strategies

CLC Numbers：N4Document Code：ADOI：10.19293/j.cnki.1673-8357.2020.03.014